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  • October 2016 (Revised February 2019)
  • Module Note

Strategy Execution Module 5: Building a Profit Plan

By: Robert Simons
This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Profit Planning; Cash Flow Analysis; Asset Utilization; Return On Equity; Business Planning; Testing Strategy; Analyzing Strategic Alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit
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  • Teaching

Overview

Paige served as the Head Teaching Fellow for the Technology and Operations Management MBA Required Curriculum course in 2024 and as a junior Teaching Fellow in 2023, supporting more than 900 first-year MBA students each year. In these roles, she developed problem set... View Details
  • November 2019 (Revised February 2022)
  • Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
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  • Teaching

Overview

By: Christina M. Wallace
Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details

    C. Fritz Foley

    C. Fritz Foley is the Andre R. Jakurski Professor of Business Administration and Senior Associate Dean (SAD) for External Relations. As SAD, Foley works with ER to enhance alumni engagement, expand opportunities for lifelong learning, and develop fundraising... View Details

    • April 2018
    • Teaching Note

    Publicis Groupe 2016: Maurice and the Millennials

    By: Rosabeth Moss Kanter and Jonathan Cohen
    This Teaching Note assists classroom instructors in teaching HBS case, “Publicis Groupe 2016: Maurice and the Millennials,” (HBS No. 316-127), which describes Levy's efforts to transform the Groupe. View Details
    Keywords: Digital; Advertising; Managing Change; Collaboration; Synergies; Integration; Millennials; Innovation ＆ Entrepreneurship; Organizational Change and Adaptation; Information Technology; Change Management; Restructuring; Marketing; Mergers and Acquisitions; Transformation; Innovation and Management; Digital Marketing
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    • August 2018 (Revised October 2019)
    • Case

    C3.ai—Driven to Succeed

    By: Robert Simons and George Gonzalez
    CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
    Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
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    • October 2014
    • Teaching Plan

    Havas: Change Faster

    By: Karim Lakhani and Greta Friar
    This teaching plan describes an 80 minute class plan for the case Havas: Change Faster. View Details
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    • 22 Apr 2002
    • Lessons from the Classroom

    Entrepreneurship: It Can Be Taught

    In 2000, The Entrepreneurial Manager was introduced into the required first-year MBA curriculum. The course—and its presence in the first year—marked an important milestone in the evolution of teaching entrepreneurship at Harvard Business... View Details
    Keywords: by Staff
    • June 2024
    • Teaching Note

    Numenta in 2020: The Future of AI

    By: David B. Yoffie
    In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details
    Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry
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    • January 2021
    • Teaching Note

    Shellye Archambeau: Becoming a CEO

    By: Tsedal Neeley
    Teaching Note for HBS Nos. 420-071 and 420-073. View Details
    Keywords: Leadership; Race; Gender; Leadership Style; Risk and Uncertainty; Change; Prejudice and Bias; Decision Making; Personal Development and Career; Technology Industry; California
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    • April 2020 (Revised July 2022)
    • Teaching Plan

    Gilead: Hepatitis C Access Strategy (A) and (B)

    By: V. Kasturi Rangan
    Teaching Plan for HBS Nos. 515-025 and 515-044. View Details
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    • March 2020
    • Teaching Note

    The Boss Has the Wrong Idea

    By: Katherine B. Coffman, Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis and Kathleen L. McGinn
    Teaching Note for HBS Nos. 920-023 and 920-024. View Details
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    • October 2019
    • Teaching Note

    Designing Executive Compensation at Kongsberg Automotive (A) and (B)

    By: Suraj Srinivasan and Jonah Goldberg
    Teaching Note for HBS Nos. 119-009 and 119-010. View Details
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    • March 2018
    • Teaching Note

    Governance and Sustainability at Nike (A) and (B)

    By: Nien-hê Hsieh
    Teaching Note for HBS Nos. 313-146 and 313-147. View Details
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    • January 2018
    • Teaching Note

    Jean-Claude Biver (A) and (B): The Reemergence of the Swiss Watch Industry

    By: Ryan Raffaelli
    Teaching Note for HBS No. 415-031 and 415-032. View Details
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    • November 2017
    • Teaching Note

    Generating Higher Value at IBM (A) and (B)

    By: Benjamin C. Esty and E. Scott Mayfield
    Teaching Note for HBS Nos. 215-058 and 215-059. View Details
    Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy
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    • October 2016
    • Teaching Note

    China Lodging Group (A) and (B)

    By: Tatiana Sandino and Nancy Hua Dai
    Teaching Note for HBS Nos. 116-004 and 116-005. View Details
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    • October 2016 (Revised February 2018)
    • Teaching Note

    AnswerDash

    By: Elie Ofek and Jeffrey D. Shulman
    Teaching Note for HBS Nos. 516-106 and 517-020. View Details
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    • September 2016 (Revised July 2017)
    • Teaching Note

    Transferring Knowledge Between Projects at NASA JPL (A) and (B)

    By: Dorothy Leonard and Christopher Myers
    Teaching Note for HBS Nos. 917-404 and 917-405. View Details
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