Services Marketing - Publications - Faculty & Research

20 Apr 2016
Research & Ideas

When CEOs Become Activists

passed the Religious Freedom Restoration Act (RFRA), allowing businesses to cite religious freedom as a defensible reason to deny service to a customer. Critics, who included a number of high-profile CEOs, argued that the law granted... View Details

Keywords: by Carmen Nobel; Technology; Publishing

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

01 Dec 1997
News

Growing Together

support have loosened." Through her research into how businesses and communities interact, Kanter is finding ways for the two to join forces as companies move into the global economy. In fact, she says, what's good for towns and cities is good for business and vice... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details

Keywords: Sean Silverthorne

01 Dec 2007
News

How Business Schools Lost Their Way

broad view of business as business.” As a result, Donham in the early 1930s renewed and elaborated his previous calls for business schools to aid in transforming management into a profession — not a mere technical specialization or guild, but rather a group... View Details

Keywords: Roger Thompson; Abraham Zaleznik; Educational Services; Educational Services

08 Sep 2015
First Look

September 8, 2015

financial markets to get through the initial period of discovery or diffusion. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49551 September 2015 Harvard Business Review The Organizational Apology: A Step-by-Step Guide... View Details

Keywords: Carmen Nobel

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

01 Dec 2020
News

Tried and Tested

on standardized tests can be found here. Zoë Cullen studies the design of labor markets and the choices of employers and labor platforms that affect matters of public interest, such as pay transparency, pay inequality, and... View Details

Keywords: Jen McFarland Flint; Scientific Research and Development Services

25 Apr 2018
Blog Post

Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

internal sources of revenue that can then finance their public goods and services – which means a strong local private sector that creates jobs and generates tax revenue. This interest in private sector development in Africa is what... View Details

Keywords: Nonprofit / Government

10 Aug 2015
News

A Talent Pipeline for Society’s Challenges

volunteered in high school, painting abandoned houses as part of Operation Brush Up, in Flint, Michigan. At the University of Michigan, she launched several service organizations, including the university’s first web-based program that... View Details

Keywords: Jill Radsken

01 Sep 2009
News

Of Value and Values

Generation manages to do the appropriate level of due diligence in emerging markets that lack transparency. Another wondered how Generation’s practice of sometimes holding investments for only a short time meshed with its commitment to... View Details

Keywords: Julia Hanna; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

Citation

Purchase

12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

seekers and employers. As remote work surged during the COVID-19 pandemic, unemployment hovered below 4 percent, and many employers struggled to fill openings. “Harley has to build a team, but doesn’t have all the skills necessary to do it.” For the formerly... View Details

Keywords: by Avery Forman; Employment

01 Sep 2009
News

Professor, Historian, and Storyteller

some of the big inflection points and in particular, some of the events that did so much to define the story of American business: the completion of the transcontinental railroad in 1869, the crash of the stock market in 1929, the rise of... View Details

Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

you this theatrical experience but with some operational benefits: If you want to receive the picture, you have to give them your email address. And when you are browsing frames, they offer to send you a link with the frames you have seen. They present this as a View Details

Keywords: by Jen McFarland Flint; Retail

11 Dec 2007
First Look

First Look: December 11, 2007

eight major North American and European financial services companies as well as an international internet survey in collaboration with journals and organizations. The present paper gives an overview of the initial findings of 61... View Details

Keywords: Martha Lagace

01 Mar 2010
News

Faculty Books

Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture by Laura Alfaro (World Scientific) This casebook has three main topics: the determinants and effects of international capital flows; policies and strategies for... View Details

Keywords: Educational Services; Educational Services; Educational Services

17 Apr 2019
News

Give It to Me Straight

the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services

28 Oct 2008
First Look

First Look: October 28, 2008

explanation why markets with two-sided platforms are often characterized by incompatibility with one dominant player who may subsidize access to one side of the market. Specifically, we model competitive interaction between two platform... View Details