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Show Results For
- All HBS Web
(8,885)
- People (12)
- News (1,305)
- Research (6,742)
- Events (34)
- Multimedia (49)
- Faculty Publications (5,553)
- March 13, 2023
- Article
Sales Teams Need to Stop Focusing on the Customer Funnel
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details
Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior
Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
- September 2021 (Revised June 2023)
- Supplement
Serving Bud Moore (B)
By: David G. Fubini and Patrick Sanguineti
In only his third year at a Leading Strategy Consulting firm (LSC), Gregory Davis has been assigned to a select group tasked with advising General Motors (GM), one of the largest companies in the world by revenue, on how to reorganize their entire North American... View Details
Keywords: Decision Choices and Conditions; Relationships; Outcome or Result; Groups and Teams; Management Skills; Restructuring
Fubini, David G., and Patrick Sanguineti. "Serving Bud Moore (B)." Harvard Business School Supplement 422-016, September 2021. (Revised June 2023.)
- September 2020 (Revised July 2022)
- Exercise
Artea (C): Potential Discrimination through Algorithmic Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
- July 1991 (Revised October 1995)
- Case
KPMG Peat Marwick: The Shadow Partner
By: Robert G. Eccles Jr.
KPMG Peat Marwick executives needed to decide whether to fund full development of "The Shadow Partner," the name coined to describe a worldwide information network that would link all KPMG professionals to each other and to a wealth of data bases and information... View Details
Keywords: Information Management; Data and Data Sets; Knowledge Management; Knowledge Use and Leverage; Networks; Partners and Partnerships; Information Technology
Eccles, Robert G., Jr. "KPMG Peat Marwick: The Shadow Partner." Harvard Business School Case 492-002, July 1991. (Revised October 1995.)
- 21 Dec 2015
- Blog Post
Meet the HBS Australian & New Zealand Club
classmates cultivates relationships that serve us well through our years at HBS, and will no doubt continue to serve and enrich us in our professional lives in the years ahead. Any ANZ candidates considering HBS can be rest assured that... View Details
- 24 Jun 2016
- News
Reinventing Pharma
to end up focusing all of their efforts on their professional successes because we tend to get feedback very quickly (in the short-term). Other things in life, like relationships and family, tend to payback over the long-term and we can... View Details
- 29 Apr 2019
- Research & Ideas
Is the Digital Age Making Us Petty?
clock, for example–can signal trust and a desire to develop a lasting connection. “We suggest that deliberating over trivial matters when deciding how much to expend can signal a partner’s intention to give precisely no more and no less than is necessary, making that... View Details
Keywords: by Kristen Senz
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
of Varanasi, India; and the ruins of Sukhothai, Thailand. The Engaged Leader: A Strategy for Your Digital Transformation by Charlene Li (MBA 1993) (Wharton Digital Press) Technology has revolutionized the nature of relationships between... View Details
- October 1978 (Revised October 1979)
- Case
Steel Industry and Imports (B)--1978
By: J. Ronald Fox and Allan Gray
Fox, J. Ronald, and Allan Gray. "Steel Industry and Imports (B)--1978." Harvard Business School Case 379-042, October 1978. (Revised October 1979.)
- October 1978 (Revised November 1981)
- Case
Steel Industry and Imports (A)--1977
By: J. Ronald Fox and Allan Gray
Fox, J. Ronald, and Allan Gray. "Steel Industry and Imports (A)--1977." Harvard Business School Case 379-041, October 1978. (Revised November 1981.)
- 2024
- Working Paper
Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
- January 20, 2022
- Article
3 Steps to Help Companies Rebuild Trust During the Pandemic
By: Sandra J. Sucher and Shalene Gupta
Many workers feel battered and distrustful after almost two years of COVID-19 instability. But it's not too late for managers—even those who made damaging missteps—to repair these relationships, say Sandra Sucher and Shalene Gupta. View Details
Sucher, Sandra J., and Shalene Gupta. "3 Steps to Help Companies Rebuild Trust During the Pandemic." Harvard Business School Working Knowledge (January 20, 2022).
- April 2022
- Article
The Past Is Prologue? Venture-Capital Syndicates' Collaborative Experience and Start-Up Exits
By: Dan Wang, Emily Cox Pahnke and Rory M. McDonald
Past research has produced contradictory insights into how prior collaboration between organizations—their relational embeddedness—impacts collective collaborative performance. We theorize that the effect of relational embeddedness on collaborative success is... View Details
Keywords: Inter-organizational Networks; Collaboration; Entrepreneurship; Networks; Organizations; Performance; Venture Capital
Wang, Dan, Emily Cox Pahnke, and Rory M. McDonald. "The Past Is Prologue? Venture-Capital Syndicates' Collaborative Experience and Start-Up Exits." Academy of Management Journal 65, no. 2 (April 2022): 371–402.
- September 2020
- Article
The Rise of the Investor State: State Capital in the Chinese Economy
By: Meg Rithmire and Hao Chen
The nature and extent of the role of the Chinese state in the economy is fundamental to many empirical and theoretical debates about that country’s political economy. We document and explain the rise of a novel form of intervention on the part of the Chinese state: the... View Details
Keywords: China's Political Economy; State Shareholding; State-business Relations; State Capitalism; China's Financial System; Economy; Business and Government Relations; Finance; System; China
Rithmire, Meg, and Hao Chen. "The Rise of the Investor State: State Capital in the Chinese Economy." Studies in Comparative International Development 55, no. 3 (September 2020): 257–277.
- November 1998
- Article
Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation
By: N. Narayandas
Narayandas, N. "Measuring and Managing the Benefits of Customer Retention: An Empirical Investigation." Journal of Service Research 1, no. 2 (November 1998).
- 1987
- Book
Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy
By: Davis Dyer, Malcolm S. Salter and Alan M. Weber
Dyer, Davis, Malcolm S. Salter, and Alan M. Weber. Changing Alliances: The Harvard Business School Project on the Auto Industry and the American Economy . Harvard Business School Press, 1987.
- January 2007 (Revised April 2007)
- Background Note
Note on Lobbying
By: Felix Oberholzer-Gee, Libby Cantrill and Patricia Wu
Describes how companies engage the political and legal system and the rules and ethics associated with doing so. Focuses on the U.S. political and legal system, but also seeks to familiarize readers with lobbying norms and structures in the European Union and Japan. View Details
Keywords: Business and Government Relations; Ethics; Labor Unions; Public Administration Industry; Legal Services Industry; United States; Japan; European Union
Oberholzer-Gee, Felix, Libby Cantrill, and Patricia Wu. "Note on Lobbying." Harvard Business School Background Note 707-471, January 2007. (Revised April 2007.)
- April 2005 (Revised June 2006)
- Case
NTT DoCoMo, Inc.: Mobile FeliCa
By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno
Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details
Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Information Technology Industry; Communications Industry; Japan
Bradley, Stephen P., Thomas R. Eisenmann, Masako Egawa, and Akiko Kanno. "NTT DoCoMo, Inc.: Mobile FeliCa." Harvard Business School Case 805-124, April 2005. (Revised June 2006.)
- December 1998
- Article
The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances
By: Ranjay Gulati and Harbir Singh
Gulati, Ranjay, and Harbir Singh. "The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances." Administrative Science Quarterly 43, no. 4 (December 1998): 781–814.