Publications

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October 2019
Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil

Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz

Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details

Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics

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June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

29 Aug 2024
Blog Post

Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship

Who are you & what are you building? I am Leni Peterson R. (MS/MBA 2023), CEO and cofounder of Celeste. My background is in Mechanical Engineering and Human Centered Design, product leadership, and innovation consulting. I am... View Details

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

remarkably well.—Nancy F. Koehn In Part Two, to appear in the April 23 update of HBS Working Knowledge, Koehn discusses the remarkable brand power created by Estée Lauder, Howard Schultz, and Michael Dell. ... A Parachute Through Time All three of these entrepreneurs... View Details

Keywords: by Martha Lagace

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)

20 Feb 2007
First Look

First Look: February 20, 2007

development strategy in 2006. Highlights the strengths and limitations of developing products for public sector organizations in markets created by legislation, as well as the opportunities and challenges of... View Details

Keywords: Martha Lagace

05 Mar 2001
What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

important." Scott Lichtman agrees, pointing out that "to be efficient in this fast-moving era rather requires longer-term investment in skills and strategy adoption by longstanding employees ..." On the other hand, Ryan... View Details

Keywords: by James Heskett

Web

Trade Cards - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

March 2011 (Revised February 2012)
Case

Innovation and Growth at Actelion Ltd.

By: Gary P. Pisano, Daniela Beyersdorfer and Ruth Dittrich

In late 2010, Jean-Paul Clozel, CEO of the Swiss biotech pharmaceuticals firm Actelion, looks back on a successful decade. The small venture that he had started with a few of his scientist colleagues in the late 1990s to discover novel medicine in a research-driven... View Details

Keywords: Business Model; Talent and Talent Management; Innovation and Management; Leadership; Growth and Development Strategy; Product Development; Organizational Culture; Research and Development; Biotechnology Industry; Pharmaceutical Industry; Switzerland

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

a productive way for a company to respond? Spar: To be targeted is to be chosen by an NGO (or group of NGOs) for specific attack. When this occurs, NGOs use a range of tactics, from pickets to boycotts to "cut up your credit... View Details

Keywords: by Cynthia Churchwell

23 Aug 2004
Research & Ideas

New Challenges for Long-Term Investors

Is there a single best investment allocation strategy for the long-term investor? Some theories favor a one-portfolio-for-all investors approach, emphasizing a best-mix-of-assets program. The more traditional approach, which developed out... View Details

Keywords: by Ann Cullen

14 Aug 2007
First Look

First Look: August 14, 2007

http://www.hbs.edu/research/pdf/08-005.pdf Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The controversy over whether and how much to... View Details

Keywords: Martha Lagace

March 2011
Teaching Note

TopCoder (A): Developing Software through Crowdsourcing (TN)

By: Karim R. Lakhani and Eric Lonstein

Teaching Note for 610032. View Details

Keywords: Business Model; Collaborative Innovation and Invention; Applications and Software; Product Development; Competition; Internet and the Web; Problems and Challenges; Perspective; Information Technology Industry; Service Industry

April 2010 (Revised March 2011)
Case

The Auction for Travelport (A)

By: Andrei Hagiu and Misha Sanwal

A senior Blackstone director is deciding how aggressively to bid for Travelport, a travel distribution business containing several key services and platforms. Travelport's most important properties were Galileo, one of the top 3 global distribution systems (GDSs),... View Details

Keywords: Value Creation; Product Positioning; Cost vs Benefits; Private Equity; Leveraged Buyouts; Competitive Advantage; Auctions; Industry Structures; Travel Industry