Product Development - Publications - Faculty & Research

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

Citation

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12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

modern competition; how they arise and decline; how they affect productivity, new business formation, and economic growth; and the roles both the private and the public sectors can have in developing them. Q: So, even in an age of... View Details

Keywords: Re: Michael E. Porter

12 Sep 2011
Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It was a beacon in the dark that... View Details

Keywords: by Sean Silverthorne

Web

Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details

22 Apr 2008
First Look

First Look: April 22, 2008

Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland had relied on innovation, View Details

Keywords: Martha Lagace

01 Apr 2014
First Look

First Look: April 1

launches developed specially for Africa. It also discusses government relations and the need to develop local production and raw material supply chains. Purchase this case:... View Details

Keywords: Sean Silverthorne

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five toolkits were View Details

Keywords: by Sarah Jane Gilbert

02 Apr 2014
What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

entrepreneurship " Peter McCann pointed out that things are déjà vu all over again. "There will be increased productivity but the day of zero marginal cost for more than a small set of goods and services is not even on the... View Details

Keywords: by James Heskett; Service

Profile

Inessa Lurye

MBA/MPP degree at HBS and Harvard Kennedy School, Inessa helped expand the reach of the HBS Design Club, and fulfilled a field project at Harvard Art Museums that developed art workshops designed around specific group interests. One thing... View Details

01 Apr 1998
News

Sparking Internet Commerce

ATTRACTING INVESTORS like moths to a flame is Firefly Network, Inc. (www.firefly.com), a privately held firm in Cambridge, Massachusetts, that strives to make the Internet more consumer-friendly. Firefly CEO and co-founder Nicholas Grouf explains that the company's... View Details

Keywords: Garry Emmons

July 1996
Case

Bayside Controls, Inc.

By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch

Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details

Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry

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15 May 2020
News

New Menu

second, larger fund to support companies developing ecologically efficient food production technologies—innovations that can reduce carbon emissions, plastics, and packaging in the supply chain and improve... View Details

01 Dec 2011
News

Reimagining the MBA

specific new product- or service-development project that would be their focus for the next 12 weeks. As these students are experiencing firsthand, it’s one thing to hypothesize about product development in... View Details

Keywords: Roger Thompson; FIELD program; Colleges, Universities, and Professional Schools; Educational Services

29 Jan 2013
First Look

First Look: Jan. 29

and we also present a detailed case study on Tomogorō Ono, a key developer of salt production technology who used attorneys in connection with his patenting work at a time when Japan was still in the process... View Details

Keywords: Sean Silverthorne

12 Feb 2016
Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

5.8 million job postings remained unfilled—the highest number of postings since the Bureau of Labor Statistics began collecting those statistics in December 2000. Burning Glass data show that demand remains strong for a range of well-paying middle skill jobs – from IT... View Details

Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics

29 Oct 2015
Blog Post

Why We Recruit: Bloom Energy

generation systems are helping businesses become more resilient and reduce uncertainty from grid dependence. Our technology, first developed for NASA's Mars Program, is among the most efficient power generation technology on the planet,... View Details

Keywords: Manufacturing

Profile

Drew Richard

one product and figure out a way to enter a new market, then present my findings and recommendations. It’ll allow me to solidify the academic work I’ve done here and help me move on my own entrepreneurial path. How do your HBS ambitions... View Details

05 Dec 2022
Blog Post

2022 Climate Symposium: Tackling Climate Together

The theme of the 2022 Annual Climate Symposium was “Tackling Climate Together”, with a focus on the intersectionality of climate change and the critical need for businesses, individuals, policy makers, and consumers to come together to View Details

01 Jun 2000
News

HBS Business Plan Contestants Pin Their Hopes on the Internet

cash and in-kind services. They are KNUMI, which is developing technology to enable "media content providers to create a highly interactive experience for end-users"; Sound MicroSystems, which is commercializing technology for the View Details

01 Dec 2014
News

Innovation: The Fish-Farming Fix

eggs have a short shelf life. Norway’s salmon farms meet some 40 percent of global demand for the species, for instance, but can harvest eggs only during the few months of spawning season. How do you boost production the rest of the year?... View Details

Keywords: Francis Storrs; aquaculture; Fishing, Hunting and Trapping; Agriculture

Publications