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  • 2006
  • Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
Related
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

on intangible capabilities, such as the ability to assess the value of the knowledge and skills that are already present within the firm and in some instances within its broader ecosystem; to rapidly understand how to redeploy them in new... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

the negative information paralyze customers? While knowing a product’s trade-offs clarified decisions for many Commonwealth Bank customers, diligently detailing every trade-off could overwhelm people, driving them to abandon the choice altogether. Managers should... View Details
Keywords: by Danielle Kost
  • 08 Apr 2010
  • Working Paper Summaries

Multinational Strategies and Developing Countries in Historical Perspective

Keywords: by Geoffrey Jones
  • Research Summary

Output and asset price fluctuations

What are the sources of business cycles? How are these shocks propagated in the economy? Why are their effects so persistent? How can we explain asset price fluctuations? How are shocks transmitted internationally?To study these questions, I have developed a series... View Details

  • November 2022
  • Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
Related
  • January 2014 (Revised April 2025)
  • Supplement

The PGA Tour (B)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
Related
  • December 2013 (Revised April 2025)
  • Case

The PGA Tour (A)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Competition; Adaptation; Monopoly; Globalization; Sports; Business Strategy; Sports Industry; United States
Related
  • 2007
  • Text Book

Teaching the Moral Leader: A Literature-Based Leadership Course

By: Sandra J. Sucher

This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course "The Moral Leader," an MBA elective taken by thousands of HBS students... View Details

Keywords: Competency and Skills; Curriculum and Courses; Moral Sensibility; Body of Literature; Books; Leadership; Personal Development and Career
Related

    When Should a Social Platform Give People Fewer Choices and Charge More for Them?

    Existing economic wisdom offers unequivocal advice to managers seeking to establish new platform businesses: Invest to acquire users as quickly as possible and make sure that they have ... View Details

    • August 2018
    • Case

    Christine Lagarde

    By: Julie Battilana, Carin-Isabel Knoop, Vanessa Ampelas and Noemie Assenat
    For a modular presentation of the same material, please see “Christine Lagarde (A): A French Prime Minister Calls” (HBS No. 419-017), “Christine Lagarde (B): Being a Public Servant” (HBS No. 419-018), and “Christine Lagarde (C): Managing the IMF” (HBS No. 419-019).... View Details
    Keywords: Change; Personal Development and Career; Power and Influence; Leadership; Gender; Leading Change
    Related
    • 5 Sep 2013
    • Conference Presentation

    The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

    By: Ai Hisano
    This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
    Keywords: Food; Product Marketing; Food and Beverage Industry
    Related
    • 12 Feb 2014
    • Working Paper Summaries

    Management Practices, Relational Contracts, and the Decline of General Motors

    Keywords: by Susan Helper & Rebecca Henderson; Auto
    • Research Summary

    Automotive Product Development

    At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

    • January 2024
    • Case

    National Football League and Private 5G

    By: Andy Wu, Grant Son and Shuoyu Chen
    On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details
    Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry
    Related
    • 2021
    • Chapter

    Multinationals' Need for State Protection: The Creation of the Swiss Investment Risk Guarantee in the 1960s

    By: Sabine Pitteloud
    This chapter focuses on the role of Industrie-Holding, the Federation of Swiss Industrial Multinational Companies, in the introduction of an investment risk guarantee during the 1960s. The chapter therefore contributes to a) the growing body of literature on how... View Details
    Keywords: Investments; Multinational Companies; Political Risk; Business ＆ Government Relations; Investment; Multinational Firms and Management; Risk and Uncertainty; Business and Government Relations; Switzerland
    Related

      The Money of Invention: How Venture Capital Creates New Wealth

      When the economy was booming and dot-coms were flying high, venture capitalists were admired as impresarios of innovation. Then the market tanked, start-ups fizzled, and those same deal-makers were rebuked as predators out for a quick score. So... View Details
      • Research Summary

      Social Innovation

      My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details

      • January 2014 (Revised April 2025)
      • Supplement

      The PGA Tour (D)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
      Related
      • 21 Sep 2016
      • HBS Seminar

      Catherine Tucker, MIT Sloan School of Management