Publications

2009
Article

Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric

By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland

Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details

Keywords: Judgments; Food; Nutrition; Labels; Knowledge Use and Leverage; Demand and Consumers; Measurement and Metrics; Mathematical Methods

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09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us about Leadership (Palgrave Macmillan), coauthored by Anthony J. Mayo and Nitin Nohria of Harvard Business School, and Mark... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

his business within the broader needs of the economy, linking his pitch to the job market and a criminal justice system that’s bloated and costly... View Details

Keywords: by Avery Forman; Employment

03 Nov 2015
First Look

November 3, 2015

are low, and some useless care is bought even when patients face the full cost. In the presence of behavioral hazard, welfare calculations using... View Details

Keywords: Sean Silverthorne

11 Jul 2006
First Look

First Look: July 11, 2006

nearly 12 percent that day, a loss of $2 billion in market cap. The poor results were attributed to the aggressive rollout of 144 new... View Details

Keywords: Sean Silverthorne

31 Jan 2012
First Look

First Look: Jan. 31

financial management and the usefulness of formal hedging of agricultural production risks was offered to randomly selected farmers in Gujarat, India. View Details

Keywords: Sean Silverthorne & Carmen Nobel

08 Apr 2008
First Look

First Look: April 8, 2008

its own. Proponents of the bill, meanwhile, believed that it was necessary to stave off a potentially disastrous and protracted housing shortage, and they cited the long-successful mortgage bond View Details

Keywords: Martha Lagace

August 2020 (Revised November 2021)
Case

Beyond Beer: Brewing Innovation at Molson Coors

By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman

In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis... View Details

Keywords: Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado

09 Sep 2009
First Look

First Look: September 9

communication and engagement practices, can encourage frontline workers to conduct problem solving. We test our hypotheses in the health care context, in which View Details

Keywords: Martha Lagace

29 Aug 2006
First Look

First Look: August 29, 2006

Working PapersInternational Financial Integration and Entrepreneurship Authors:Laura Alfaro and Andrew Charlton Abstract We explore the relation between international financial integration and the level of... View Details

Keywords: Sean Silverthorne

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

24 Aug 2010
First Look

First Look: August 24

and magnitude of their capital flows in and out of the funds. We use dollar-weighted returns (a form of IRR) to assess the properties of actual... View Details

Keywords: Sean Silverthorne

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

condense buying, wrapping, and shipping into a few short keystrokes. The limitless capacity of the Internet also enables Gap Inc. to serve customers it can't serve out of the... View Details

Keywords: by Julie Jette; Consumer Products; Retail

September 2006 (Revised July 2007)
Case

SAP: Industry Transformation

By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Digital Platforms