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  • Program

Managing Health Care Delivery

your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces,... View Details
Keywords: Health Care; Health Care
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

media users. Boosting engagement with negativity Right- and left-leaning news organizations both used negativity to engage their audiences on Twitter at roughly the same rate, and View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • June 2021
  • Supplement

Reversing Course on a Reverse E-Auction (C)

By: Kym Lew Nelson, James K. Sebenius and Alex Green
Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details
Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits
Related
  • 09 Mar 2012
  • Working Paper Summaries

Causes and Consequences of Firm Disclosures of Anticorruption Efforts

Keywords: by Paul Healy & George Serafeim
  • November 2005 (Revised February 2006)
  • Module Note

Rethinking Branding

By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
Keywords: Brands and Branding
Related

    Fortune Tellers

    The period leading up to the Great Depression witnessed the rise of economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men who... View Details
    • 15 Nov 2011
    • First Look

    First Look: November 15

    in Two-Sided Markets Authors:Andrei Hagiu and Daniel Spulber Abstract The strategic use of first-party content by two-sided platforms is driven... View Details
    Keywords: Sean Silverthorne
    • 06 Oct 2015
    • First Look

    October 6, 2015

    systems. The links between multinational firms form a distinct type of international system for the private sector—one that is simultaneously enmeshed in geopolitics and... View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Overview

    By: Matthew C. Weinzierl

    My academic research centers on uncovering and closing gaps between the theory and reality of tax policy. My main contribution has been to identify and address a mismatch between the goals for taxation typically assumed in theory and the goals the public and... View Details

    • 2024
    • Working Paper

    Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

    By: Natalie Epstein, Santiago Gallino and Antonio Moreno
    Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
    We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
    Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication
    Related
    • 2025
    • Working Paper

    Management and Firm Dynamism

    By: Nicholas Bloom, Jonathan S. Hartley, Raffaella Sadun, Rachel Schuh and John Van Reenen
    We show better-managed firms are more dynamic in plant acquisitions, disposals, openings and closings in U.S. Census and international data. Better-managed firms also birth better-managed plants, and improve the performance of the plants they acquire. To explain these... View Details
    Keywords: Management Practices; Productivity; Management Practices and Processes; Mergers and Acquisitions; Competition; Business or Company Management; Performance Productivity
    Related
    • 30 Dec 2013
    • Research & Ideas

    Most Popular Articles of 2013

    of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products fail. View Details
    Keywords: by Staff
    • 27 Jul 2009
    • Research & Ideas

    Social Network Marketing: What Works?

    When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
    Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
    • Article

    Health App Policy: International Comparison of Nine Countries' Approaches

    By: Anna Essén, Ariel Dora Stern, Christoffer Bjerre Haase, Josip Car, Felix Greaves, Dragana Paparova, Steven Vandeput, Rik Wehrens and David W. Bates
    An abundant and growing supply of digital health applications (apps) exists in the commercial tech-sector, which can be bewildering for clinicians, patients, and payers. A growing challenge for the health care system is therefore to facilitate the identification of... View Details
    Keywords: Digital Health; Apps; Health Care and Treatment; Internet and the Web; Policy; Global Range; Applications and Software
    Related
    • December 2007 (Revised July 2009)
    • Case

    Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

    GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details
    Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe
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    • Research Summary

    Capitalism as a System of Governance

    My research interest is in further exploration of the analytic utility of an original conception of capitalism as an indirect, three level system of governance for the economic relationships within political entities, and mostly within nation states. This three level... View Details
    • January 2021 (Revised May 2023)
    • Case

    Pearson: Efficacy 2.0

    By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
    Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
    Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
    Related
    • 31 Jan 2005
    • Research & Ideas

    Rethinking Marketing’s Conventional Wisdom

    position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These... View Details
    Keywords: by Garry Emmons; Service
    • 24 Dec 2013
    • First Look

    First Look: December 24

    entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful... View Details
    Keywords: Carmen Nobel
    • Web

    Placement - Doctoral

    Harvard Business School, Post-Doctoral Fellow Dissertation: Essays on the Use of Information in Financial Intermediaries Advisors: Charles C.Y. Wang (Chair), Victoria Ivashina... View Details