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Show Results For
- All HBS Web
(6,448)
- People (3)
- News (1,341)
- Research (4,131)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,890)
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- 13 Jan 2015
- First Look
First Look: January 13
brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising principles and adopt a sequential approach to capture View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
indirect actions” The flip side of Walmart's policy of providing everyday low prices to its customers is its goal of securing everyday low costs for Walmart. The guideline given to Walmart buyers is to achieve low costs, a motto that its... View Details
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points continued to shift. Home Depot's... View Details
Keywords: Carmen Nobel
- 11 Mar 2008
- First Look
First Look: March 11, 2008
between customized and standardized approaches to care and challenges students to examine their preconceived notions of the social role of a health care delivery organization. Dr. Heidi Behforouz, PACT's director, must decide whether a... View Details
Keywords: Martha Lagace
- 14 Aug 2007
- First Look
First Look: August 14, 2007
Beers at the Millennium Harvard Business School Case 706-518 At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being... View Details
Keywords: Martha Lagace
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
potential to supercharge innovation, because we can prototype more ideas and share them with each other much more rapidly. That's on the supply side of the economy. On the demand or marketing side, the new technology may allow us to match more View Details
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
customers and for investors. We need leaders who understand the larger purpose of the enterprise and the principles and standards that drive its success. We need leaders whose behavior matches and reinforces those values. In a word, we... View Details
Keywords: by Kim B. Clark
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
that may bias our decisions, and we should proactively change the system so that we naturally make better decisions.” Related Reading: Regulators Ease Up on Companies Generating Political Benefits Food Safety Economics: The Cost of a Sick View Details
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
people witness the luxury, they might want to upgrade, benefiting the cruise line,” he adds. “But it might also lead lower-fare customers to be more disgruntled and unhappy with their current experience. For an airline or cruise line,... View Details
- 09 Sep 2009
- First Look
First Look: September 9
Purchase this case: http://cb.hbsp.harvard.edu/cb/product/609041-PDF-ENG Jones Lang LaSalle: Reorganizing around the Customer Harvard Business School Case 410-007 Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has... View Details
Keywords: Martha Lagace
- 11 Mar 2001
- Research & Ideas
Evolving for Success [Part Two]
company. While they needed some independence and autonomy to get started, the problem is that an Arrow customer is just as likely to use the Web one day and a sales rep the next, yet wants to know that he or she is in the same system with... View Details
Keywords: by Staff
- 02 Feb 2016
- First Look
February 2, 2016
products, including SVAR, a spoken-English evaluation; Automata, a programming skills evaluator; a customer service test; and TESLA, a suite of products that assessed and provided certification for vocational skills. The company had... View Details
Keywords: Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
terms that require prepayment. During the recent crisis, the exporter was more likely to demand cash in advance terms when transacting with new customers, and customers that traded on cash in advance and letter of credit terms prior to... View Details
Keywords: Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
decentralized banks are also more responsive to their own competitive environment. They are more likely to expand credit when faced with competition but also cherry pick customers and restrict credit when they have market power. This... View Details
Keywords: Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
many users but also multiple types of users. For example, it's not enough that many customers want to book taxis by smartphone. Drivers must also be willing to accept smartphone bookings. Harvard Business School professor Ben Edelman has... View Details
Keywords: Sean Silverthorne
- 31 Aug 2010
- First Look
First Look: August 31
and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and... View Details
Keywords: Sean Silverthorne
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
in a global, competitive landscape, and that can differentiate their products and services for a more discriminating customer base. The changes in the social context of business will require leaders (both men and women) who have a global... View Details
Keywords: by Sean Silverthorne
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
number of companies are placing users at the core of their business strategies. Take MUJI, a leading Japanese design retailer, which has created a range of products designed by customers including a car, light fixtures, and sofas. The... View Details
Keywords: by Dina Gerdeman
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
created polpa: cans of peeled, finely chopped tomatoes meant to save time without sacrificing flavor. The product was wildly popular with the restaurants that made up the bulk of Mutti customers at the time. Can a canned tomato command a... View Details