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  • All HBS Web  (10,128)
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  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In... View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10% of world-wide Internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small unit for the purpose of... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2015
  • First Look

First Look: April 14

cost of the other (e.g., watching ads). Digital disruptors are changing the way consumers entertain themselves, shop, communicate with others, and even own products. This can have a huge negative impact on traditional businesses, who will... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

in an overarching aspiration coupled with a contradictory strategic challenge. The challenge to simultaneously explore and exploit provides the logic, tension, and requirement for experimentation that helps an extended management View Details
Keywords: Sean Silverthorne
  • 09 Aug 2011
  • First Look

First Look: August 9

the transplant community seeks to balance quality and quantity in choosing the best matches. Financing for paired donation is a major issue, as philanthropy alone cannot support the emerging national system. We also discuss the advent of... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

Pontal, PPPs could be replicated throughout the SFV, transforming the historically poor region into an agribusiness hub, as well as being a model for the rest of the world. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510042-PDF-ENG Cognizant 2.0: Embedding... View Details
Keywords: Martha Lagace
  • 28 May 2008
  • First Look

First Look: May 28, 2008

price of diesel fuel. Purchase the case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508074 Adelphia Communications Corp.'s Bankruptcy Harvard Business School Case 208-071 In 2002, a massive accounting fraud and... View Details
Keywords: Martha Lagace
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

guys in any industry are bigger than General Motors, yet that company is benefiting from its competitors in marketing its OnStar navigation and communication system. "Why would GM license OnStar to competitors?" Wharton's... View Details
Keywords: by David Stauffer
  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

the company’s policy for awarding sales incentive compensation on HMM, as well as how they communicated with employees and the firm’s sole shareholder, the Harvard Business School. Purchase this... View Details
Keywords: Dina Gerdeman
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case: https://hbsp.harvard.edu/product/518065-PDF-ENG Harvard... View Details
Keywords: by Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

U.S., KP is facing an enormous potential liability from future costs of obesity and diabetes. Given low turnover in health plan membership, how should they respond to this crisis? How should they invest in the health of their covered population, their employees, and... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

“steeped-in-tradition” background that Willis, hired by Wimbledon in 2012 and promoted to Head of Digital and Content in 2015, had to figure out the proper role for digital and social media at Wimbledon. The motivation behind the push into digital was one of View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

connections among elements of corporate brand identity and reputation. The new framework provides a structure for managing a corporate/organisational brand. It is a potential tool in the definition, alignment, and development of such brands. A limitation is that the... View Details
Keywords: Carmen Nobel
  • 03 Feb 2015
  • First Look

First Look: February 3

entirely outside the traditional beef system? How could he expect established companies to react to this disruption of the status quo? Messaging around this product was critical: How should Post communicate with the public to convey that... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

believes that all of St. HOPE's other activities—economic development, civic leadership development, and the arts—are interdependent with transforming urban education. Raises questions of growth, including the challenges of replicating a model developed specifically... View Details
Keywords: Martha Lagace
  • 20 Feb 2006
  • HBS Case

Oprah: A Case Study Comes Alive

with its employees—as they make their buying decisions." Just as consumers have begun to develop a fuller sense of their part in the global community—by protesting certain labor practices in foreign countries or buying fair-trade products, for example—consumers... View Details
Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary to common belief, the volume of face-to-face interaction... View Details
Keywords: Dina Gerdeman
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