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  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

community newspapers are able to leverage their unique local content to make a digital paywall strategy advantageous, despite lacking the circulation and resources of the major newspaper companies, says... View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • 16 Apr 2019
  • Blog Post

How Being an Introvert Influenced My Business School Experience

bolster important communication skills and build up a base level of confidence needed to address large audiences, a valuable “real world” skill.   Given that as an introvert I prefer a slower pace View Details
  • 07 Dec 2022
  • Blog Post

2022 Climate Symposium: Tackling Climate Together

achieve our goals. This year's theme 'Tackling Climate Together' is a nod to COP27 but also to our hopes for open collaboration and communication amid a further polarizing world.” The opening keynote address... View Details
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • Web

Career Re-Entry & Flexible Work - Alumni

Fairygodboss Fairygodboss is the largest female career community where highly motivated and authentic women can connect with other career-minded individuals to share real-life experiences View Details
  • 01 Mar 2023
  • What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

(iStockphoto/PeopleImages) An organization’s mission is widely recognized as its reason for being. Enlightened leaders have long known and believed that the heart of an organization’s culture is described not just by “how we do things... View Details
Keywords: by James Heskett
  • 25 Jan 2016
  • Blog Post

3 Tips on Coming to HBS with a Partner

For many prospective students, attending business school is a joint venture. 30% of our students come to HBS with partners, and the school recognizes these spouses, boyfriends, girlfriends, and life partners... View Details
  • Web

Nonprofit Board Service - Alumni

Careers Nonprofit Board Service Careers Nonprofit Board Service Nonprofit board service is an exceptional way for HBS alumni to meaningfully contribute to communities and issues that are meaningful. HBS... View Details
  • Teaching Interest

Applied Business Analytics

Course Overview:

Business Analytics has become a core function in many firms today and is driving innovation in the form of new business and operating models. Data-driven decision-making requires understanding of statistics, computer... View Details

  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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  • September 2021 (Revised October 2021)
  • Case

Dream: Impact Through Real Estate

By: Michael Chu and John Masko
The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details
Keywords: Impact Investing; Real Estate Development; Renewable Energy; Energy Conservation; Income; Values and Beliefs; Borrowing and Debt; Equity; Private Equity; Public Equity; Financing and Loans; City; Government Legislation; Immigration; Housing; Corporate Social Responsibility and Impact; Mission and Purpose; Property; Business and Government Relations; Civil Society or Community; Human Needs; Sustainable Cities; Environmental Sustainability; Social Enterprise; Real Estate Industry; Canada; Toronto
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  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

listen and communicate poorly, make cross-cultural gaffes, fail to respond effectively to hardball styles, and so on. One of the most common tactical errors arises when people... View Details
Keywords: by Martha Lagace
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area of View Details
Keywords: by Susan Young
  • 05 Jul 2023
  • News

GCC Alumni Celebrate Grand Opening of New Club Center

Sinemale, Director of Corporate Relations, Middle East and Africa at HBS; Sarah Shaw, Lead of Athar Program, HBS Club of GCC; and moderator Keshia Pieters, Senior Policy and... View Details
Keywords: Margie Kelley
  • May 1998 (Revised May 1999)
  • Case

Biopure Corp.

By: John T. Gourville
It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
Related
  • Web

Resources - Christensen Center for Teaching & Learning

including information specifically for companies on the benefits of participating and confidentiality of materials. Writing Teaching Notes for Cases 1993 Teaching Notes: Communicating the Teacher's Wisdom by... View Details
  • 29 Oct 2020
  • Blog Post

Delving Deeper into Development with the MBA/MPA-ID Program – a Q+A with Zainab Raji (MBA/MPA-ID 2022)

African countries. I feared that during and after the outbreak populations living in poverty would be much worse-off and new populations would fall into poverty because the outbreak was taking away lives,... View Details
  • 14 Sep 2023
  • Blog Post

MBAs Accelerate Their Social Enterprise Ventures

pivot into venture capital and impact investing to ensure that communities like mine – Black, queer, and disabled – have access to capital to build products View Details
  • Web

PRIMO News Stories - Doctoral

Program for Research in Markets & Organizations PRIMO News Stories 1ms PRIMO 2020: A Summer of Virtual Community and Research PRIMO was launched in 2011 as a representation of one of Dean Nitin Nohria’s Five... View Details
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them,... View Details
Keywords: by Martha Lagace; Consumer Products