Publications

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

analyze the complexities of disease management and check all avenues for potential business opportunities. The participants, almost all of them health professionals, sorted through the risks View Details

Keywords: by Martha Lagace; Health

01 Nov 2011
First Look

First Look: Nov. 1

and teaching on risk management, we identify three categories of risk and elaborate on the ways companies can identify View Details

Keywords: Sean Silverthorne

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop... View Details

Keywords: by John Quelch

March 2010 (Revised December 2010)
Case

Danatbank

By: David A. Moss, Cole Bolton and Andrew Novo

In the summer of 1931, Germany was struggling with a deepening economic crisis. Production had fallen, unemployment was high, and bank deposits and gold were being withdrawn from the country at a rapid pace, threatening the value of the German mark. The country's third... View Details

Keywords: History; Risk Management; Business History; Capital Markets; Financial Crisis; Banks and Banking; Business and Government Relations; Banking Industry; Germany

24 Aug 2010
First Look

First Look: August 24

magnitude of 3% to 7% lower than corresponding buy-and-hold fund returns. Using factor models of risk and the estimated dollar-weighted performance gap, we find that the real alpha of hedge fund investors is... View Details

Keywords: Sean Silverthorne

April 1993 (Revised May 1993)
Case

Northern Telecom (A): Greenwich Investment Proposal

By: Robert J. Dolan

The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details

Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada

Find at Harvard

December 2007 (Revised October 2008)
Case

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch

On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details

Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry

April 1991 (Revised June 1993)
Case

McCaw Cellular Communications, Inc. in 1990 (A)

Describes McCaw Cellular Communications, Inc.'s competitive position in 1990. McCaw is the largest cellular phone service company in the United States. It faces challenges of technological change and formulating strategy in an industry with a highly uncertain future.... View Details

Keywords: Risk Management; Communication Technology; Competition; Change Management; Investment; Telecommunications Industry; United States

June 1995
Teaching Note

Basic Industries TN

By: Joseph L. Bower

Teaching Note for (9-313-121). View Details

Keywords: Policy; Capital Budgeting; Risk and Uncertainty; Organizations; Business Conglomerates; Technology; Construction Industry

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

broadcast media. The FDA guidelines served to reduce the uncertainty regarding permissible DTCA content and so 1997 is viewed as the watershed point in the use of DTCA. Since then, DTCA has increased... View Details

Keywords: by Manda Salls

Spring 2011
Article

CSR as Reputation Insurance: Primum Non Nocere

By: Dylan B. Minor and John Morgan

We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details

Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation

Find at Harvard

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

price-based competition, an engineering company identified a market segment built on partnering with the customer, outsourcing and risk sharing. Its challenge was to migrate its customer base in this... View Details

Keywords: by Robert S. Kaplan & David P. Norton

December 2007
Case

The Amsterdam World Trade Center

By: A. Eugene Kohn, Hans van Tartwijk, Nhat Minh Nguyen, Brent Kazan and David Lane

Late in September 2001, Hans van Tartwijk, president of Trimp & van Tartwijk Property Development (TvT) of Amsterdam, Holland, was deeply worried about the status of his largest ongoing project; the Amsterdam World Trade Center (WTC). As the discretionary developer,... View Details

Keywords: Risk Management; Property; Performance Improvement; Projects; Environmental Sustainability; Real Estate Industry; Netherlands

08 Oct 2013
First Look

First Look: October 8

population and per capita consumption growth, the limited nature of resources and sinks, and the responsibility and exposure of firms to ensuing... View Details

Keywords: Sean Silverthorne

October 30, 2023
Article

How Susan Tynan Disrupted a Dusty Old Industry

By: Ranjay Gulati

Keywords: Leadership; Management Skills; Entrepreneurship; Risk and Uncertainty; Disruptive Innovation