New Product Adoption - Publications - Faculty & Research

11 Jan 2011
First Look

First Look: Jan. 11

could reshape capitalism and its relationship to society. It could also drive the next wave of innovation and productivity growth in the global economy as it opens managers' eyes to immense human needs that must be met, large View Details

Keywords: Sean Silverthorne

February 2000 (Revised August 2000)
Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details

Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Consumer Products Industry; United States

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05 Jul 2011
First Look

First Look: July 5

attention would carry over to other new product endeavors. Students are presented with a number of new product concepts and the findings from... View Details

Keywords: Sean Silverthorne

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

Grinnell/SEAs) Even while honing her entrepreneurial skills, Sweeney continued to build new machines. Since coming to Harvard, she’s designed a fleet of spacecraft to clear small debris from low-Earth orbit, a robotic plant to mimic... View Details

10 Apr 2012
First Look

First Look: April 10

widely, and research shows that it's often tough to increase profits by investing abroad. A new study of the grocery retail industry reveals that with a few exceptions globalization's benefits have not accrued to retailers. Local... View Details

Keywords: Carmen Nobel

05 Jun 2006
Research & Ideas

Using Competition to Reform Healthcare

The ills of the U.S. healthcare system are well chronicled—soaring costs, low customer satisfaction, increasing problems with quality, and restricted coverage lead the list. But do we really understand the underlying issues well enough to write a prescription? In their... View Details

Keywords: by Michael E. Porter; Health

26 Jun 2012
First Look

First Look: June 26

India, ask for another assignment, or look at other opportunities outside the company? Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/312072-PDF-ENG Transforming Verizon: A Platform for Change Rosabeth Moss Kanter and Matthew BirdHarvard Business School... View Details

Keywords: Sean Silverthorne

November 1999
Case

Lucent Technologies: Optical Networking Group

By: Marco Iansiti and Barbara Feinberg

Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details

Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure

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01 Mar 2011
First Look

First Look: March 1

channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product... View Details

Keywords: Sean Silverthorne

Web

Business Fundamentals Course - CORe | HBS Online

business terminology My MBA was great, however, in five weeks we did not cover nearly as much content as with CORe, so this was a quintessential supplement. Anastassia Nefedova Working on a cloud-based product expansion in Central and... View Details

February 2005 (Revised August 2008)
Case

Arcelik Home Appliances: International Expansion Strategy

The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details

Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey

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06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

When American energy entrepreneur Jim Gordon envisioned the first offshore wind farm lining the horizon a few miles off the coast of the eastern United States, he perhaps did not factor in blowback from almost every angle. Gordon's nearly 10-year battle to gain... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

2015
Report

Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region

By: Christian H.M. Ketels

The Great Lakes – St. Lawrence Region, covering eight U.S. states and two Canadian provinces located around the lakes and waterways that have given this region its name, is what economic developers call a 'macro region'. It is an area of intensive economic interaction... View Details

Keywords: Clusters; Regional Policy; Great Lakes; Economic Development; Industry Clusters; Economy; Canada; United States

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19 Apr 2016
First Look

April 19, 2016

the prevalence of cov-lite rises. Time patterns in cov-lite issuance closely match inflows to institutional lenders, and at a given time, cov-lite loans are, overwhelmingly, those with the highest ownership by structured products and/or... View Details

Keywords: Sean Silverthorne

16 May 2023
In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

the ecosystem, which means investments in R&D and new product development will be curtailed. The financial system is far stronger today than it was in the Great Financial Crisis, but the economy was... View Details

Keywords: by Avery Forman; Technology; Financial Services

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Arthur Rock Center for Entrepreneurship | About

the best known entrepreneurial ventures of the 20th century, including Apple, Intel, Teledyne, and Scientific Data Systems. Expressing the School’s gratitude at the dedication ceremony, Dean Kim B. Clark observed, “Arthur has helped make possible View Details

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Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The View Details

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

game between buyer and seller in which one's gain is the other's loss. Pricing is at the center of this part. But, there is a second, win-win part of most buyer-seller relationships, including almost all business-to-business relationships. The win-win part often... View Details

Keywords: by Benson Shapiro; Manufacturing

26 Feb 2014
Research & Ideas

How Grocery Bags Manipulate Your Mind

did something good for the environment, so you can have a cookie.” New experimental research shows that shoppers are more likely to buy virtuous organic items when they bring their own reusable bags to the store than when they opt for... View Details

Keywords: by Carmen Nobel; Retail

April 2003 (Revised February 2004)
Case

Kodak (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

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