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Show Results For
- All HBS Web
(6,473)
- People (3)
- News (1,338)
- Research (4,150)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,912)
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- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
different markets with different customers and employ different business models than those traditionally successful in the established organization, they are typically undervalued by that organization. Managers refuse to provide the... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
identity-holders away from options they would have preferred in the absence of that appeal. Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact By: Shell, Michelle A., and Ryan W. Buell Abstract— It is a... View Details
Keywords: Sean Silverthorne
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
a mess. [S]he acknowledged: "I probably should have done more research. The core business wasn't making any money. The customer service was poor. In my first few weeks, three or four of the senior managers came in and said, 'Oh, we're... View Details
Keywords: by Martha Lagace
- August 2009
- Teaching Note
Cyworld: Creating and Capturing Value in a Social Network (TN)
By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details
- 13 Mar 2018
- First Look
March 13, 2018
real estate brokerage but helped home buyers and sellers save more money. Over time, in response to customer feedback, Redfin increased the level of customer service it provided while decreasing the amount... View Details
Keywords: Sean Silverthorne
- August 2021
- Case
Orchadio's First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- 30 Oct 2012
- First Look
First Look: October 30
and by the effects of their private governance mechanisms. These organizational characteristics affect the stringency of monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the... View Details
Keywords: Sean Silverthorne
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer acquisition tools for soon-to-be... View Details
Keywords: by John A. Deighton
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
traditionally earned their biggest margins when rooms were scarce and customers were forced to pay higher rates—such as in Midtown Manhattan on New Year's Eve. And it's good news for travelers who don't have to pay through the roof to get... View Details
- 17 Aug 2015
- Research & Ideas
Who is Boss in the Sharing Economy?
When is a company not a company? A modern-day Zen koan, maybe, but the evidence is all around us—Airbnb, Elance-oDesk, Handy, HourlyNerd, TaskRabbit, Uber. These businesses seem much more like conglomerations of independent professionals that connect to View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
create additional value. That means viewing customers as partners in value creation—a collaboration that increases customers' engagement and taps their insights about the value they seek and how firms could deliver it. The result is... View Details
- 23 Mar 2010
- First Look
First Look: March 23
scheduling affect operational performance and the quality of labor at the stores. The case describes the tasks (both in-store logistics and customer service tasks) that are carried out by store employees at one Dillard's department store... View Details
Keywords: Martha Lagace
- 12 Oct 2011
- First Look
First Look: October 12
income between two organizations in similar businesses. It can be measured by the "Four Rs" of referrals and retention of employees, returns to labor, and relationships with customers that foster View Details
Keywords: Sean Silverthorne
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
limited to the Mac and it had to become a PC peripheral as well. Once he made the move to the PC market, he created the potential to access a much broader market than his core customer base. The Apple core View Details
Keywords: by Sean Silverthorne
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
predict a new world where drug treatments are customized to an individual's genetic makeup, and gene-based therapy can root out cancer and other diseases before they take hold in the body. The new science will "revolutionize the way... View Details
Keywords: by Sean Silverthorne
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
with high variance. (See the exhibit "A Better Way to Manage Inventory.") The first test shows a scenario in which a manufacturer is most concerned about keeping its big retail customers happy by maintaining very high order... View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
my new book Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how purpose-driven leaders find success by going beyond focusing only on shareholders and customers and also considering their employees, communities,... View Details
Keywords: by Ranjay Gulati
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
characteristics for investors that could act as stewards of the commons. Social pressure fueled by small socially responsible investment funds and nonprofit organizations and customer pressure from individual investors are critical in... View Details
Keywords: Sean Silverthorne