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- All HBS Web
(9,318)
- People (40)
- News (3,117)
- Research (4,029)
- Events (41)
- Multimedia (135)
- Faculty Publications (2,786)
- Web
Financial Accounting Online Course | HBS Online
the business aspect of their problems. Gaurang Manjrekar Technology Consultant Gain confidence in your ability to understand financial statements and communicate financial results. My job is project-based,... View Details
- 15 Oct 2009
- Working Paper Summaries
Mixed Source
- 01 Sep 2023
- News
Wheel Change
round last December, is the first professional sports league to be majority-minority owned. “For people under 40, the most popular US sports league is e-gaming,” Wallace explains. “Young people are looking for communities View Details
- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
- 08 Mar 2018
- Video
11-Day 1-Green Taylor Berthoud-1080p-1.5GB
- Web
Alumni - Global
week, the Dean is continuing a series of regional events aimed at connecting the alumni community and demonstrating how the School is addressing today’s challenges. Re: Saurabh Mittal (MBA 1999); Prashant... View Details
- 19 Jun 2014
- Working Paper Summaries
Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts
Keywords: by Ethan R. Mollick & Ramana Nanda
- 27 May 2015
- Blog Post
What is an HBS Section?
in such a big class?” Well, Neil Wusu (MBA 2015) and Philipp Schalli (MBA 2015) are here today to answer some of those common questions, tell you about section life, and the ways it builds a View Details
MOVE: Putting America's Infrastructure Back in the Lead
Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent... View Details
- 29 Oct 2020
- Blog Post
Delving Deeper into Development with the MBA/MPA-ID Program – a Q+A with Zainab Raji (MBA/MPA-ID 2022)
African countries. I feared that during and after the outbreak populations living in poverty would be much worse-off and new populations would fall into poverty because the outbreak was taking away lives,... View Details
- Portrait Project
Samrath Oberoi
communities – as some underserved countries and populations are desperate for innovation that is beyond their reach. I want to create sustainable medical technology that will enhance accessibility within... View Details
- 11 May 2022
- Blog Post
MoMBAs: The Inspiring Student Mothers of HBS
Year: Second Mom of: Mia (3.5 years old), Leo (4 months) Pre-HBS Industry: Banking Post-HBS Industry: eCommerce What is the best part about being a mom at HBS? HBS is probably one of the best places on earth to raise children! The View Details
- 30 May 2024
- Blog Post
PRIDE at HBS
friendships, and be their authentic selves. We support students the moment they step on campus and continue that support well after graduation. Our membership is approximately 140 students spanning across... View Details
- 05 Dec 2018
- Research & Ideas
Why Managers Should Reveal Their Failures
share their mistakes as a team-building exercise to improve communication and collaboration. “You can motivate your team to work harder by doing this,” Brooks says. “I know I have felt that way seeing other... View Details
Keywords: by Dina Gerdeman
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
- Web
Business Fundamentals Course - CORe | HBS Online
alongside a global community of peers through our Active, Social, Case-Based learning model. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group View Details
- May 1998 (Revised May 1999)
- Case
Biopure Corp.
It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
- Web
Research Resources - Doctoral
Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school.... View Details
- 12 Apr 2022
- Blog Post
The Many Languages of Medicine to Impact Care Delivery
alongside physicians and students alike who believed there was a dire need to leverage technology to address the social needs of the patients we cared for. Our mission for the DIH is to support innovation that addresses social... View Details
Change Through Persuasion

Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details