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Publications

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  • All HBS Web  (9,318)
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    • Events  (41)
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Show Results For

  • All HBS Web  (9,318)
    • People  (40)
    • News  (3,117)
    • Research  (4,029)
    • Events  (41)
    • Multimedia  (135)
  • Faculty Publications  (2,786)
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  • Web

Financial Accounting Online Course | HBS Online

the business aspect of their problems. Gaurang Manjrekar Technology Consultant Gain confidence in your ability to understand financial statements and communicate financial results. My job is project-based,... View Details
  • 15 Oct 2009
  • Working Paper Summaries

Mixed Source

Keywords: by Ramon Casadesus-Masanell & Gastón Llanes; Technology
  • 01 Sep 2023
  • News

Wheel Change

round last December, is the first professional sports league to be majority-minority owned. “For people under 40, the most popular US sports league is e-gaming,” Wallace explains. “Young people are looking for communities View Details
Keywords: Julia Hanna; cycling; entrepreneurship; leadership; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • June 2015 (Revised January 2017)
  • Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
Citation
Educators
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Related
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
  • 08 Mar 2018
  • Video

11-Day 1-Green Taylor Berthoud-1080p-1.5GB

  • Web

Alumni - Global

week, the Dean is continuing a series of regional events aimed at connecting the alumni community and demonstrating how the School is addressing today’s challenges. Re: Saurabh Mittal (MBA 1999); Prashant... View Details
  • 19 Jun 2014
  • Working Paper Summaries

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts

Keywords: by Ethan R. Mollick & Ramana Nanda
  • 27 May 2015
  • Blog Post

What is an HBS Section?

in such a big class?” Well, Neil Wusu (MBA 2015) and Philipp Schalli (MBA 2015) are here today to answer some of those common questions, tell you about section life, and the ways it builds a View Details

    MOVE: Putting America's Infrastructure Back in the Lead

    Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent... View Details

    • 29 Oct 2020
    • Blog Post

    Delving Deeper into Development with the MBA/MPA-ID Program – a Q+A with Zainab Raji (MBA/MPA-ID 2022)

    African countries. I feared that during and after the outbreak populations living in poverty would be much worse-off and new populations would fall into poverty because the outbreak was taking away lives,... View Details
    • Portrait Project

    Samrath Oberoi

    communities – as some underserved countries and populations are desperate for innovation that is beyond their reach. I want to create sustainable medical technology that will enhance accessibility within... View Details
    • 11 May 2022
    • Blog Post

    MoMBAs: The Inspiring Student Mothers of HBS

    Year: Second Mom of: Mia (3.5 years old), Leo (4 months) Pre-HBS Industry: Banking Post-HBS Industry: eCommerce What is the best part about being a mom at HBS? HBS is probably one of the best places on earth to raise children! The View Details
    • 30 May 2024
    • Blog Post

    PRIDE at HBS

    friendships, and be their authentic selves. We support students the moment they step on campus and continue that support well after graduation. Our membership is approximately 140 students spanning across... View Details
    • 05 Dec 2018
    • Research & Ideas

    Why Managers Should Reveal Their Failures

    share their mistakes as a team-building exercise to improve communication and collaboration. “You can motivate your team to work harder by doing this,” Brooks says. “I know I have felt that way seeing other... View Details
    Keywords: by Dina Gerdeman
    • 01 Sep 2023
    • News

    Made in Italy

    HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
    Keywords: April White
    • Web

    Business Fundamentals Course - CORe | HBS Online

    alongside a global community of peers through our Active, Social, Case-Based learning model. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group View Details
    • May 1998 (Revised May 1999)
    • Case

    Biopure Corp.

    By: John T. Gourville
    It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
    Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
    Citation
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    Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
    • Web

    Research Resources - Doctoral

    Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school.... View Details
    • 12 Apr 2022
    • Blog Post

    The Many Languages of Medicine to Impact Care Delivery

    alongside physicians and students alike who believed there was a dire need to leverage technology to address the social needs of the patients we cared for. Our mission for the DIH is to support innovation that addresses social... View Details

      Change Through Persuasion

      HBR cover

      Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details

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