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Show Results For
- All HBS Web
(4,063)
- People (5)
- News (806)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,849)
- 14 Jan 2014
- First Look
First Look: January 14
and square," was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify the shopping experience for consumers, thus moving J.C. Penney... View Details
Keywords: Sean Silverthorne
- 10 Apr 2012
- First Look
First Look: April 10
market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details
Keywords: Carmen Nobel
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
European economic integration slackened in the 1960s. National markets for goods, most services, and labor were not being integrated because they were not really being liberalized. The exception to this rule was financial services, one of which—the View Details
Keywords: Martha Lagace
- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
high-performing salesmanship, right? And so then the theory behind that could be that we know that people that are somewhat inattentive tend to be more creative. So maybe that's why, because there's a creative element to the sales... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single... View Details
Keywords: Martha Lagace
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
stock of his corporate sponsors dropped, as did sales of Nike golf balls. A college’s well publicized scandal can open the eyes of prospective students. Source: SIphotography But Luca reasoned that many colleges wrestle with drinking and... View Details
- 24 Apr 2007
- First Look
First Look: April 24, 2007
Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
than a year's work by a division manager and his team. They had developed advertising, prepared promotional materials, crafted a sales and distribution plan, and assigned responsibilities for different parts of the plan. All that was... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
products that are difficult for consumers to find locally. The ability to customize clothing for fit, fabric, or style should also provide an impetus to increase online sales of fashionable garments. Several initiatives are under way to... View Details
- 01 Dec 2008
- News
Lesson from the Fall
both the movement of capital markets and gains in the price of competitors’ stock can provide executives with unearned windfalls for uncompetitive performance and promote unwarranted overconfidence. Awarding stock grants without restricting the amount and timing of... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
value is that all the people aren't seeing, and then visualizing it, and then putting a team together to capture that value. My name is Jennifer Tisdel Schorsch, and I'm MBA Class of 1992. My first job was in a shoe store, and my responsibility was to be the only View Details
- 15 Dec 2015
- First Look
December 15, 2015
harming its own sales or those of its retail customers? Could Unilever encourage industry-wide changes to have a real impact on global environmental sustainability? Purchase this case:... View Details
Keywords: Carmen Nobel
- 29 Jun 2007
- First Look
First Look: June 29, 2007
will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details
Keywords: Martha Lagace
- 01 Apr 1998
- News
World Class Learning
leadership position in the cosmetics industry. "I researched different companies in Baker Library, called HBS alumni to find out about contacts, and finally wrote directly to L'Oreal," he recalls. "The HBS name certainly opened doors." Baeza is pleased with his career... View Details
Keywords: Eileen K. McCluskey
- 15 Dec 2024
- News
Alumni and Faculty Books
Independently Published In today’s high-stakes game of modern business, many professionals are finding themselves stuck in the rough, struggling to balance their drive for success with personal fulfillment. Despite the long hours and your relentless effort, View Details
- 20 Dec 2022
- News
Singing to the Corn
Researching the economic history of corn for a course at Creighton, Keen learned that many Plains tribes between 1858 and 1870 were nearly or entirely self-reliant through the sale of excess corn, until the United States government... View Details
- 01 Feb 1997
- News
Doing It Your Way
management for individuals. Startups that reward the entrepreneur's ability to "hustle," such as those involving business-to-business selling, are also better bets. "If you want to sell a mass-market product, you won't be able to personally have View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
connected and on task throughout the day. Here, the agenda is less structured. Most villagers survive on sales of handmade rugs and subsistence farming. But there’s also a tension in the village between a communal way of life and external... View Details
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.