Measurement Of Purpose - Publications - Faculty & Research

21 Feb 2012
Research & Ideas

Leadership Program for Women Targets Subtle Promotion Biases

leadership purposes and the actions they need to undertake to accomplish them. These programs help participants build skills around networking, negotiation, leading change, and managing career transitions. "We raise women's... View Details

Keywords: by Maggie Starvish

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

confidence in their dressed-down rejection of the traditional pricey business suit and tie. It happens in academia, too. Anat Keinan, assistant professor of marketing at Harvard Business School, and Silvia... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

of foresight. Nor should they be blamed if they've taken all reasonable preventive measures against a looming crisis. But if a damaging event happens that was foreseeable and preventable, no excuses should... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

employers who offered a too-generous plan? Since long-term effects of the disease are measured in decades, it is complicated to figure out a business case for diabetes, said one alumnus. Participants said... View Details

Keywords: by Martha Lagace; Health

19 Dec 2012
Research & Ideas

How to be Extremely Productive

billable hours. How does that hurt productivity? A: The most obvious answer is that there is a negative financial incentive to solving problems quickly and efficiently. Hourly billing is a deeply ingrained model of View Details

Keywords: by Deborah Blagg

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

In the aftermath of such highly public and grossly damaging business debacles as Enron, Tyco, and WorldCom, much attention and plenty of criticism have been directed at those companies' corporate boards.... View Details

Keywords: by Robert S. Kaplan

08 Sep 2003
Research & Ideas

A Bold Proposal for Investment Reform

out of the rut we're currently in, both the suppliers and those demanding information have to be willing to consider radical ideas in terms of reform. What radical measures... View Details

Keywords: by Ann Cullen; Financial Services

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

Harvard Business School professor Kristina Steffenson McElheran studies the effect of information technology on business process innovation. It's a topic, she is sometimes told, that is, well, less than exciting. "I've had people say to... View Details

Keywords: by Maggie Starvish

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent... View Details

Keywords: by Kristen Senz; Retail

01 Oct 2001
Research & Ideas

Five Questions for Stuart Gilson

restructuring as the process through which a company radically changes the contractual relationships that exist among its creditors, shareholders, employees, and other stakeholders. The goal of restructuring is to increase the overall... View Details

Keywords: by Sean Silverthorne

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

Of course, the study only measured purchases within 24 hours—so there may be a longer-range benefit to enhancing brand image through imagery-focused ads. The most surprising result View Details

Keywords: by Michael Blanding; Advertising; Sports

13 Jul 2015
Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

honest answerers than the humblebraggers. The takeaway: Don't humblebrag in a job interview. Deconstructing The Humblebrag The next set of studies measured the efficacy of pure... View Details

Keywords: by Carmen Nobel

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

well. Clearly the man-of-action hero is a very important model for professional life for the upper middle class. However, for the purposes of this academic paper, we had to restrict the boundaries on our... View Details

Keywords: by Manda Salls

07 Jun 2019
Book

Are You a Digital Manager?

to thrive today, managers need to make sure team members can have an impact on an organization whose purpose they deeply care about. Lagace: You’ve spoken recently about the importance of building... View Details

Keywords: by Martha Lagace

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch.... View Details

Keywords: by Carmen Nobel; Advertising

Publications