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  • January 2014 (Revised November 2021)
  • Case

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
Keywords: CRM; Retailing; Marketing; Consumer Behavior; Customer Relationship Management; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Retail Industry; United States
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  • March–April 2013
  • Article

Unlocking Innovation Through Business Experimentation

By: Stefan Thomke
There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
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  • 2012
  • Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry
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  • January 2004
  • Background Note

Cross-Border Listings and Depositary Receipts

By: Mihir A. Desai, Maria Raga-Frances, Ami Dave, Mark Veblen and Kathleen Luchs
This case describes the varied instruments that have evolved to facilitate investments in foreign corporations, emphasizing American Depositary Receipts (ADRs) and cross-border listings. It describes the different types of ADRs and the regulatory requirements foreign... View Details
Keywords: Financial Markets; Cross-Cultural and Cross-Border Issues; Business History; Research; Motivation and Incentives; United States
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  • Article

Novelty and Disclosure in Patent Law

By: Suzanne Scotchmer and Jerry R. Green
The stringency of the novelty requirement in patent law affects the pace of innovation because it affects the amount of technical information that is disclosed among firms. It also affects ex ante profitability of research. We compare weak and strong novelty... View Details
Keywords: Patents; Law
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  • 13 Nov 2015
  • News

If CEOs Care About the Long Term, Why Don’t They Talk About It?

  • 04 Mar 2014
  • News

Social Media to the Rescue

  • 21 Mar 2018
  • News

Facebook critics assail CEO Zuckerberg

  • 02 Nov 2017
  • HBS Seminar

Florian Ederer, Yale University

  • TeachingInterests

Financial Reporting and Control

Throughout their careers, business leaders are required to measure and evaluate their organization's economic performance, improve resource allocation and strategy implementation within their organizations, and build accountability for performance through effective... View Details

    Consumers, Corporations and Public Health (Oxford University Press, 2016)

    The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

    Consumers, Corporations, and Public... View Details

      December Drug Approvals

      Absent explicit quotas, incentives, reporting, or fiscal year-end motives, drugapprovals around the world surge in December, at month-ends, and before respectivemajor national holidays. Drugs approved before these informal deadlines areassociated with significantly... View Details

      • Program

      Strategy for Health Care Delivery—Virtual

      date. You may use our online form or download an application. HBS maintains all application information in strict confidentiality. We acknowledge receipt of applications via email. In the unlikely event that you do not receive an... View Details
      Keywords: Health Care; Health Care

        Krishna G. Palepu

        KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

        Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry
        • Web

        Case Development - Faculty & Research

        confidentiality. Field cases typically take two months to complete - from obtaining a host organization’s approval to move forward on a case, to conducting onsite interviews, and drafting a case that paints a picture of the management issue and provides a mix of... View Details
        • April 1994 (Revised October 2002)
        • Case

        Frito-Lay, Inc.: A Strategic Transition (1987-1989)

        By: Lynda M. Applegate
        Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior... View Details
        Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Teams; Business Strategy; Food and Beverage Industry
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        • 2019
        • Book

        The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

        By: Shoshana Zuboff
        In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details
        Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation
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        • Web

        Rock Summer Fellows - Entrepreneurship

        Acquisition (ETA) are encouraged to find internships with search funds and apply to the General Summer Fellows Joiner track. Rock Summer Fellows does not support an ETA pathway through the Founder track. Start-up joiners, please contact summerfellow@hbs.edu for... View Details
        • Web

        Entrepreneurial Management - Faculty & Research

        Career Information and Mobility in Low-Wage Employment By: Joseph B. Fuller , Kerry McKittrick, Amanda Holloway, Rony Rodriguez Ramirez and Ali Epstein 2025 | White Paper | Faculty Research Citation Read Now Related Fuller, Joseph B.,... View Details
        • September–October 2024
        • Article

        The Art of Leading Teammates

        By: Tom Brady and Nitin Nohria
        When our society talks about leaders, we focus on formal roles, such as the CEO. This view undervalues the role of informal leaders—team members who influence outcomes by the tone they set, how they conduct themselves, and how they interact with their peers. Their job... View Details
        Keywords: Groups and Teams; Power and Influence; Leadership; Status and Position
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