Publications

April 1989 (Revised June 1989)
Case

U.S. Auto Industry: Scenarios and Choices

By: Malcolm S. Salter

Keywords: Corporate Strategy; Situation or Environment; Auto Industry; United States

2025
Book

After the Idea: What It Really Takes to Create and Scale a Startup

By: Julia Austin

A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on my experience at renowned startups like Akamai Technologies, VMware, and DigitalOcean and the hundreds of founders and... View Details

Keywords: Entrepreneurship; Business Startups; Business Plan; Growth and Development Strategy; Business or Company Management

March 1992 (Revised March 1995)
Supplement

Joline Godfrey and the Polaroid Corp. (B)

By: Linda A. Hill

Supplements Joline Godfrey and the Polaroid Corp. (A). View Details

Keywords: Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Electronics Industry; Consumer Products Industry

1998
Chapter

Competitive Policy Shocks and Strategic Management

By: P. Ghemawat, R. E. Kennedy and Tarun Khanna

Keywords: Competitive Strategy; Corporate Strategy; System Shocks; Globalization

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53493 November–December 2017 Harvard Business Review Why Every Organization Needs an Augmented Reality Strategy By: Porter, Michael E., and James E. Heppelmann... View Details

Keywords: Carmen Nobel

2003
Class Lecture

Sprint Selling and Turbo-Charged Market Development

By: Benson P. Shapiro

Keywords: Marketing Strategy

01 Mar 2018
News

March 2018 Alumni and Faculty Books

against them, we ultimately end up stuck and unfulfilled. Rebels—those who practice “positive deviance” at work—are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, View Details

2003
Book

Strategic Management of Technology and Innovation

By: Robert A Burgelman, Clayton M. Christensen and Steven C. Wheelwright

Keywords: Strategy; Management; Information Technology; Innovation and Invention

August 2019
Case

Simón Cohen at Henco: Sustaining 'High Performance, Happy People'

By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green

Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal... View Details

Keywords: Work/life Balance; Growth Strategy; Corporate Culture; Motivation; Values; Authentic Leadership Development; Leadership; Personal Development and Career; Motivation and Incentives; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry

Article

Global Strategic Linkages and Industry Structure

By: N. Nohria and C. Garcia-Pont

Keywords: Global Range; Strategy; Supply and Industry

June 2018
Case

American Airlines' Value Pricing (Abridged)

By: Alvin J. Silk and Sunil Gupta

This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

October 18, 2021
Article

To Regulate Network-Based Platforms, Look at Their Data

By: Chiara Farronato and Daniel Björkegren

Historically, antitrust authorities have taken a laissez-faire approach under the assumption that it is better to err on the side of not intervening when there is uncertainty. This has allowed companies like Google and Facebook to go on a shopping spree to acquire... View Details

Keywords: Antitrust Issues And Policies; Risk and Uncertainty; Digital Platforms; Competitive Advantage; Governing Rules, Regulations, and Reforms; Innovation and Invention; Information Technology Industry

Read Now

1991
Book

Strategy: Seeking and Securing Competitive Advantage

By: C. A. Montgomery and M. E. Porter

Keywords: Strategic Planning; Competitive Advantage; Corporate Strategy

January 2014 (Revised May 2015)
Case

Open English

By: Jeffrey J. Bussgang and Lisa Mazzanti

Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details

Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela

October 2020
Case

Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress

By: Elie Ofek and Lia Weiner

In Israel of 2020 the demand for software engineers was endless. Meanwhile just miles away, Palestinian universities were graduating 3,000 engineers a year, and many of them could not find jobs in the still nascent Palestinian tech sector. Could these dots be... View Details

Keywords: Geopolitics; Technology Ecosystem; Software Engineers; Information Technology; Applications and Software; Business Startups; International Relations; Cooperation; Opportunities; Problems and Challenges; Technology Industry; Israel; Palestinian state

September 2017 (Revised July 2018)
Technical Note

Virtual Reality and the Gaming Sector 2017

By: David B. Yoffie, Natalia Prieto Nino, Prasad Raman, Brad Kowalk and Ruby Tamberino

This brief note explores the emerging possibilities of virtual reality and its potential as a gaming platform. View Details

Keywords: Virtual Reality; Gaming; Strategy; Technological Innovation; Games, Gaming, and Gambling; Technology Platform

Forthcoming
Article

Government, Business and Making China an Educational Powerhouse Since the 1980s

By: Geoffrey Jones, Yuan Jia-Zheng, Yuhai Wu and Qianru Wang

This article examines how China successfully built a highly competent K-12 education system since the 1980s achieving high literacy rates, broad basic education and gender equality. It argues that this success was driven by a strategy of blending public and private... View Details

Keywords: Early Childhood Education; Secondary Education; Literacy; Gender; Equality and Inequality; Business and Government Relations; Policy; Education Industry; China