Custom - Publications - Faculty & Research

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

specifically matches these needs. He sees the ability to easily deliver customized content becoming a solid reality in the two decades. Investing In Technology Clearly, technology has many roles to play in education, said MacCormack.... View Details

Keywords: by Carla Tishler; Education

01 Feb 2011
First Look

First Look: Feb. 1

monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the standardization and internal monitoring of operations. We test our theory in the context of vehicle-emissions testing in a state in... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

specialties; integrates standard and custom care processes; and surrounds them with specifically configured information and business systems. Such organizational designs imply new roles for physicians. The Price Is (Almost) Right... View Details

Keywords: Martha Lagace

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

Citation

Educators

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06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

customization to the online environment and credible monitoring and punishments. I analyze the pricing, enforcement, and channel management policies of a manufacturer over several years. During this period, new channel policies take... View Details

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

Citation

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21 Oct 2014
First Look

First Look: October 21

would allow RTR to aggressively expand its inventory and customer acquisition efforts in order to serve a broader range of customer segments with a wider selection of products (e.g., accessories, maternity... View Details

Keywords: Sean Silverthorne

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

company should first ask whether a new product had a "common thread" with its existing products. He defined the common thread as a firm's "mission" or its commitment to exploit an existing need in the market as a whole.15 Ansoff noted that... View Details

Keywords: by Pankaj Ghemawat

04 Aug 2021
Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

While managers feared that all the top talent would leave, instead Recruit grew to become a $20 billion tech company (roughly the equivalent of Salesforce) that employs 50,000 people globally. They have created a suite of products including platforms that help View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

16 Jul 2014
HBS Case

Marketing Obamacare

professional insurance brokers—leaving the sign-up work to recently recruited navigators who were inexperienced non-profit health and social workers and community activists. AHCT realized that, to make it worth the while for experienced brokers to participate, the... View Details

Keywords: by Michael Blanding; Health

05 Jun 2012
First Look

First Look: June 5

than they had expected with higher-than-anticipated costs, a monopolistic distribution network, strong competitors, a weak partner ecosystem, and a market that was unresponsive to tariff cuts. In early 2012, a year and a half later, the company has outsourced its... View Details

Keywords: Sean Silverthorne

23 Nov 2010
First Look

First Look: November 23

Massachusetts landfill. By summer 2010, Davis's team was poised to take the next big step in building a successful clean-tech company. It was time to take the company's technology to market, identify customers willing to pay, and scale... View Details

Keywords: Sean Silverthorne

17 Jun 2008
First Look

First Look: June 17, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208108 Radiohead: Music at Your Own Price (A) Harvard Business School Case 508-110 In October 2007, the British band Radiohead caused a stir when it announced it would allow View Details

Keywords: Martha Lagace

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

several years ago to connect the back end of its 50,000 stores with company headquarters. But it soon dawned on executives that 90 percent of Starbucks customers use the Web, and many are high-end business travelers. Offering them Web... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

12 Aug 2002
Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

bank salespeople, who expect their customers to disregard the boilerplate language of a prospectus. What the salespeople say can be summarized as follows: "All prospectuses say there are potential problems, and we know that many... View Details

Keywords: by D. Quinn Mills

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The market has many mechanisms to... View Details

Keywords: by James Heskett; Financial Services

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

makers of things are enthusiastic about sharing them, and this is a way for them to interact with more people. There is a pride in transparency, and it also happens to work as a way to get loyal, adoring customers to spread the word.... View Details

Keywords: by Michael Blanding; Food & Beverage

13 Mar 2007
First Look

First Look: March 13, 2007

manufacturer of metal parts for the telecommunications industry, is being pushed by its large equipment vendor customers to establish a manufacturing operation in China. CEO Reinhold Hesse is debating several options: establishing a joint... View Details

Keywords: Martha Lagace

September 2019 (Revised May 2020)
Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details

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06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

property, brand recognition, or customer loyalty—have become increasingly important over the past 10 to 15 years, the researchers say. However, generally accepted accounting principles in the US treat such investments as expenses that are... View Details

Keywords: by Rachel Layne

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Education, Technology, and Business: What’s the Catch?

First Look: Feb. 1

First Look: October 15, 2008

JPMorganChase: Leadership in the Age of GenAI

First Look at New Research and Ideas: February 6, 2018

JCDecaux, 2016: Global Leader ... Again

First Look: October 21

How Business Strategy Tamed the “Invisible Hand”

Worried About the Great Resignation? Be a Good Company to Come From

Marketing Obamacare

First Look: June 5

First Look: November 23

First Look: June 17, 2008

How Hot is the “Hot Spot” Business?

‘Let the Buyer Beware’ Doesn’t Protect Investors

Should CEOs of Public Companies Offer Earnings Guidance?

How Restaurants in Lima and Copenhagen Became Best in the World

First Look: March 13, 2007

Keroche (F): Future Growth Plans

The Popular Stock Metric That Can Lead Investors Astray

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