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Show Results For
- All HBS Web
(4,062)
- People (5)
- News (805)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,849)
- 09 Mar 2010
- First Look
First Look: March 9
frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market... View Details
Keywords: Martha Lagace
- 01 Jun 2011
- News
The Best-Laid Plans
businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were going quite well, Riesenfeld... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
Marshall took over in the early 1980s. Says Berg, "Considering OPMers' diversity - ages from 30 to 65, some with Ph.D.s, others without high-school diplomas, half from outside the United States, and in a wide variety of businesses ranging from $3 million to hundreds of... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
of the most important things Bill taught is that the source of your funding is often more important than the terms and conditions of the agreement," says James A. Goldstein (MBA '94), founder and sales and marketing vice president of... View Details
- 01 Mar 2011
- News
Making Their Way
Michael, another son, plans to attend upcoming programs. Concludes Chirchirillo, “With a strong team coming along for the future, and with over 50 percent return on equity and 17 percent increase in sales in 2010, I think we are moving in... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
respond to this additional uncertainty by purchasing more products, thereby generating additional sales for the retailer. We refer to this phenomenon as the value of concealment and show that the retailer enjoys a positive and significant... View Details
Keywords: Dina Gerdeman
- 14 Nov 2006
- First Look
First Look: November 14, 2006
currency. This reduced profitability because Clearwater's costs were in Canadian currency while its sales where largely in other currencies. The case also discusses the challenges of maintaining a sustainable fishery and uses the collapse... View Details
Keywords: Sean Silverthorne
- 07 Feb 2005
- Research & Ideas
How “Career Imprinting” Shapes Leaders
management track were often placed directly into sales positions at Abbott, and then advanced primarily through this particular function. Integration of the different functions of the firm occurred at the top of their divisions (there... View Details
Keywords: by Mallory Stark
- 26 Feb 2020
- News
Phoenix Rising
2008, Macridis wondered if it wasn’t a sign of things to come and decided to borrow money that he didn’t need. Later, when sales dropped 40 percent and capital controls gridlocked the banks, the company was able to continue to fund... View Details
Keywords: Jen McFarland Flint
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
and CEO Thompson terms "satellite infrastructure" (technology that enables people to conduct business activity anywhere on the planet). Before reaching its fifteenth birthday this spring, Virginia-based Orbital will have surpassed $450 million in View Details
- 01 Dec 1997
- News
Growing Together
the imbalance by decreasing fixed costs and hiring temporary workers. * Is the organization sustainable? Unforeseen disaster can always strike, as it did in for the Girl Scouts in 1984 following false rumors that some of their cookies, View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- 01 Oct 1996
- News
Lasting Impressions
million per year in sales and employs more than 300 people. Holding 90 percent ownership of the company, he views it as "a family of entrepreneurs" but in recent years has also started a venture capital company that finances outside... View Details
Keywords: Deborah E. Blagg
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
going to hurt you a lot more, and you're going to lose the trust of the public. It's hurt Volkswagen sales tremendously. If you're not upfront about these issues, it's going to hurt you greatly. General Motors is a good example of one... View Details
Keywords: Re: Andi Wang
- 14 Jan 2014
- First Look
First Look: January 14
and square," was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify the shopping experience for consumers, thus moving J.C. Penney... View Details
Keywords: Sean Silverthorne
- 10 Apr 2012
- First Look
First Look: April 10
market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details
Keywords: Carmen Nobel
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
European economic integration slackened in the 1960s. National markets for goods, most services, and labor were not being integrated because they were not really being liberalized. The exception to this rule was financial services, one of which—the View Details
Keywords: Martha Lagace
- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
high-performing salesmanship, right? And so then the theory behind that could be that we know that people that are somewhat inattentive tend to be more creative. So maybe that's why, because there's a creative element to the sales... View Details
- 24 Oct 2017
- Research & Ideas
Tax Reform is on the Front Burner Again. Here’s Why You Should Care
value-added tax. We're the only developed economy that doesn't do it. We have state and local sales taxes, but we don't have any broad-based value-added tax. I think most tax economists have long thought it's a strange arrow to have kept... View Details
Keywords: by Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
harming its own sales or those of its retail customers? Could Unilever encourage industry-wide changes to have a real impact on global environmental sustainability? Purchase this case:... View Details
Keywords: Carmen Nobel