New Product Diffusion - Publications - Faculty & Research

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

pre-shift briefing room featured in (1970s TV hit) Hill Street Blues? “Be careful out there!” Perhaps that is the seventh sense we all need to adopt.” The tone of Jobc’s comment was that the issue does not require more laws: “Only diligent enforcement of existing laws... View Details

Keywords: by James Heskett

27 Jan 2016
Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

The risk taken in a politician’s private investment portfolio is a strong indicator of whether that person will cross legal or ethical lines in office. The riskier the portfolio, the more likely the lawmaker will be involved in at least one scandal, according to View Details

Keywords: by Roberta Holland

02 Oct 2008
What Do You Think?

Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?

us to the question of whether the U.S. automobile industry should qualify for help. Where should we draw the line? Is it now time for ideology to take over? What do you think? Original Article In view of world financial events, which take View Details

Keywords: by Jim Heskett

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

donor and grateful recipient, toward deeper, strategic alliances. These changes are already under way, and the changing alliance landscape is rich in variety, with businesses and nonprofits from Boston to Seattle finding new ways to work... View Details

Keywords: by James Austin

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

networks," says Piskorski. They can address some basic search failures: "It's hard to know what my friends are up to, but online I can catch up with them quickly." But they can also fix bigger search shortcomings, such as those related to establishing... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

09 May 2005
Research & Ideas

Hold or Fold? Sizing Up Business Risk

results to date of the current game. We define the results to date in terms of the desired currency of the return for whatever kind of bet we are looking at—money for investments, for example; love and support for marriages; money, challenge, and View Details

Keywords: by Eileen C. Shapiro & Howard H. Stevenson

12 Nov 2018
Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

because they can copy the better solution. With intermittent interaction, the high performers also benefit. Seeing diverse approaches in their lower-performing peers’ solutions can spark ideas to improve their own solutions. With constant interaction, peers’ solutions... View Details

Keywords: by Roberta Holland

16 Jun 2015
First Look

First Look: June 16, 2015

of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. Purchase this case:... View Details

Keywords: Sean Silverthorne

25 Apr 2014
Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

federal court in New York City. Argentina categorically refused to negotiate with investors and halted payments to any creditor that rejected its offer. Investors who agreed to the exchange offer received View Details

Keywords: by Laura Alfaro

23 Jan 2008
Op-Ed

A House Divided: Investment or Shelter?

country, they yearned for shelter, a sanctuary in a new land. That shelter could be a tenement, a farmstead, a ramshackle cottage. For families, home had a connotation of safety and stability. Banks did not lend with 30-year amortizing... View Details

Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate

01 Jan 2020
What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

H-1B visa, the ticket to temporary employment for skilled immigrants that can lead to the coveted “green card” providing permanent residency. Along with college admissions of international students and and new hires by non-profit... View Details

Keywords: by James Heskett; Technology

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

to mitigate sanctions. “Perhaps even more important in today’s environment, you are also limiting reputational risk,” Soltes says, pointing to negative news stories or error-filled posts on social media that can undermine a company’s... View Details

Keywords: by Michael Blanding

01 Jun 2016
What Do You Think?

When Business Performance Falters, is Culture Change the Fix?

This involved such things as reorganizing, delegating authority, increasing accountability, building trust among employees, and recognizing and rewarding desired behaviors. The authors conclude from this that “cultural change is what you get after you’ve put View Details

Keywords: by James L. Heskett

30 Jan 2006
Research & Ideas

Looking Behind Bad Decisions

the same amount, than to receive a higher amount when others would receive even more. Is this a product of hyper-competitiveness in society? A: The competitiveness of society plays some role. However, the bigger issue is that we often use... View Details

Keywords: by Manda Salls

29 May 2001
Research & Ideas

Race Does Matter in Mentoring

to become a major product family. His success in that position propelled him to a series of other assignments, including a temporary one in strategic planning, that eventually landed him a promotion to vice president and general manager,... View Details

Keywords: by David A. Thomas

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the... View Details

Keywords: by Peter K. Jacobs; Advertising

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

pharmacists did, their cut-rate prices on popular brand-name packaged goods posed a major threat to mom-and-pop businesses like Gleason’s. So she and other traditional retailers began arguing that pineboards practiced predatory pricing, selling View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

models to develop new goals and destinations with respect to loyalty." Core questions asked in a ZMET interview will vary greatly from use to use, Zaltman says. "Some companies want to understand the anatomy of the experiences consumers... View Details

Keywords: by Martha Lagace

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms,... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His View Details