New Product Diffusion - Publications - Faculty & Research

01 Jan 2013
News

Joanna M. Jacobson, MBA 1987

is spectacularly good at opening people's ears to others and requiring them to make an articulate argument," she observes. Having discovered a passion for marketing at HBS, Jacobson moved to New York to join Colgate-Palmolive and was... View Details

Keywords: Susan Young

15 Dec 2003
Research & Ideas

Women Leaders and Organizational Change

and Stanford University's Debra E. Meyerson propose a new approach to viewing and solving the women-in-leadership shortfall. Traditionally, three goals for fixing the problem have been considered: fix the women; create equal opportunity;... View Details

Keywords: by Mallory Stark

06 Jun 2005
What Do You Think?

Is a “Level Playing Field” a Good Thing?

a level playing field with big business that can spend millions, perhaps billions, to launch a new product or service." Others set forth reasons for inequities in international competition and how they... View Details

Keywords: by James Heskett

14 Jul 2003
Research & Ideas

Understaffed and Overworked: What Now?

Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along... View Details

Keywords: by Paul Michelman

26 Mar 2018
Research & Ideas

To Motivate Employees, Give an Unexpected Bonus (or Penalty)

iStock In the 1992 film Glengarry Glen Ross, an executive played by Alec Baldwin presents a unique motivational scheme to a trio of down-on-their-luck real estate salesmen. There will be a new contest, he tells them, to see who can bring... View Details

Keywords: by Michael Blanding; Manufacturing

Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

would need to install new headlights and windshield glass and all U.S. states would require a change in product manufacturing. Land took away valuable lessons from the experience: "I knew then that I would... View Details

07 Sep 2011
First Look

First Look: Sept. 7

view. This stand-alone book tells the inspiring story of a new generation of mice who begin to reexamine what others have taken for granted and to ask the important questions. Rather than simply accepting their fate and dutifully chasing... View Details

Keywords: Sean Silverthorne

13 May 2021
Blog Post

HBS Got Talent

Tom Chen (MBA 2021) and Student Association representatives Abby Burcham (MBA 2021) and Matthew Shackelford (MBA 2021), we picked a date (March 31st) and hired our production partner. In selecting a charity, we were drawn to a View Details

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

are still out there swinging are getting a lot done and creating a lot of value." Crypto can have that same dynamic. On top of that, it’s more uncertain which technologies are going to be long-run successful. And then, on top of that, there’s the speculation attached... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

02 Nov 2018
Blog Post

When Ideas Become Reality: Entrepreneurship at HBS

is: "Emotionally it's hard. Believing in yourself is hard that's the toughest part." The Right Ideas I've always been the gal with ideas. Some good ones – but mostly not so good ones. I tinkered here and there in my free time but never totally committed to a... View Details

October 2014
Case

Teckentrup: A Door to Managing Difference

By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer

For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details

Citation

Educators

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11 Apr 2024
News

Mission Control

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. By the time Peter Platzer (MBA 2002) was a teenager, he knew he wanted to be a physicist—and he was fascinated by space, eagerly engrossed in space-time diagrams... View Details

01 Dec 2022
News

Future Vision

innovations that will move the School forward. I’m a big believer that you are never too old to learn new things. So I’ve made a practice of going back to my notes at the end of each week to see and reflect on what I have learned.... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

26 Mar 2007
Research & Ideas

Learning from Failed Political Leadership

What should business leaders know about the ambitions of Russia, China, and the European Union? They should know how geopolitical conditions exert enormous pressure on companies, according to Harvard Business School professor D. Quinn Mills and coauthor Steven... View Details

Keywords: by Martha Lagace

Profile

Ahmed Alimi

better communicator and a better on-the-spot thinker." "HBS teaches new skills, inspires confidence, and opens your mind. If you immerse yourself in the experience, you will discover new... View Details

Keywords: Consulting; Financial Services

01 Jan 2013
News

Thai Lee, MBA 1985

grown into a top-ranked provider of IT products and services. With an industry-high of 99 percent in customer retention, SHI is one of the largest privately held firms in its field. The company employs more than 2,300 people at its... View Details

Keywords: Susan Young

16 Oct 2007
First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different approaches to the View Details

Keywords: Sean Silverthorne

20 Nov 2007
First Look

First Look: November 20, 2007

design-driven innovation is pushed by a firm's vision about possible new product meanings and languages that could diffuse in society. Design-driven innovation, that plays such... View Details

Keywords: Martha Lagace

August 2009 (Revised September 2009)
Case

Tenova: Mining for Growth in an Economic Crisis

By: Gary P. Pisano, Elena Corsi and Elisa Farri

In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Industrial Products Industry