Entry In The US Market - Publications - Faculty & Research

27 Mar 2012
First Look

First Look: March 27

"lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of... View Details

Keywords: Carmen Nobel

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

distribute it, should you use dividends or buybacks? In the last 20 years, we’ve seen this shift from keeping cash to distributing cash through buybacks. This trend is either... View Details

Keywords: by Dina Gerdeman

February 2008 (Revised September 2010)
Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details

Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry

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29 May 2007
First Look

First Look: May 29, 2007

to extreme, alternative in a choice set. The term extremeness avoidance has been used to describe the reason underlying this phenomenon. View Details

Keywords: Martha Lagace

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

up,” says Benjamin G. Edelman, an associate professor in the Negotiation, Organizations & Markets unit at Harvard Business School whose research focuses on consumer... View Details

Keywords: by Carmen Nobel; Transportation; Insurance

18 Dec 2012
First Look

First Look: December 18

both organizations and employees benefit by emphasizing newcomers' authentic best selves. Paper: http://www.francescagino.com/publications.html First-Party Content and Coordination in Two-Sided Markets... View Details

Keywords: Carmen Nobel

14 Jan 2014
First Look

First Look: January 14

student-to-student interactions in face-to-face class sessions. The article outlines a technique used in an MBA View Details

Keywords: Sean Silverthorne

01 May 2012
First Look

First Look: May 1

perspective or philosophical approaches, and used a normative approach by focusing on the question of how people should act when resolving ethical dilemmas. In this paper, we... View Details

Keywords: Carmen Nobel

September 2009 (Revised January 2012)
Case

Suntech Power

By: Richard H.K. Vietor

Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details

Keywords: Solar Power; Renewable Energy; Globalized Markets and Industries; Competition; Market Entry and Exit; Business and Government Relations; Expansion; Strategy; Energy Industry; Green Technology Industry; China

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09 Dec 2014
First Look

First Look: December 9

the new payment approach and considering how to improve the model. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/714515-PDF-ENG Harvard Business School Case 515-009 View Details

Keywords: Sean Silverthorne

05 Aug 2013
Research & Ideas

To Buy Happiness, Purchase an Experience

stuff," explains Norton, an associate professor of marketing at Harvard Business School. "But we have shown in research that stuff isn't good for you. It doesn't make you unhappy, but it doesn't make you... View Details

Keywords: by Carmen Nobel

19 Jun 2012
First Look

First Look: June 19

The alleged benefits of flattening flow primarily from pushing decisions downward to enhance customer and market responsiveness and to improve accountability and morale. Has flattening delivered on its... View Details

Keywords: Sean Silverthorne

11 Sep 2012
First Look

First Look: September 11

change the course of history. Indispensable will also help you understand this new model so you can use it in your own life-whether you're a citizen casting a ballot, an... View Details

Keywords: Sean Silverthorne

18 Mar 2008
First Look

First Look: March 18, 2008

given that product architecture has been shown to be an important predictor of, among other things: product performance, product variety, process flexibility, and future industry evolution. We explore this relationship in View Details

Keywords: Martha Lagace

February 1995 (Revised July 1995)
Supplement

Antmobel (B): Entering France?

Antmobel is presented with a plan to enter the French market. The company must weigh the costs and potential benefits of such a move in the context of its international strategy and the firm's capabilities. View Details

Keywords: Market Entry and Exit; Global Strategy; France

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03 Nov 2003
Research & Ideas

Making Money Making Movies

the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

22 Sep 2009
First Look

First Look: September 22

cash flow to ensure this. Evidence shows that there are limits to venture capital as a solution to the funding gap, especially in countries where public equity markets for... View Details

Keywords: Martha Lagace

20 Mar 2018
First Look

First Look at New Research and Ideas, March 20, 2018

March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study View Details

Keywords: Sean Silverthorne

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

of Information Technology at Harvard Medical School), noted that most health care marketing in the past was centered around physicians. The basis... View Details

Keywords: by Martha Lagace; Health

October 2001 (Revised May 2002)
Case

Proteome Systems Limited

A Sydney-based biotechnology company is attempting to enter the fast-growing proteomics area. This case highlights choices in business design and changes in these over time. Also addresses issues in geographic location. View Details

Keywords: Organizational Change and Adaptation; Geographic Location; Market Entry and Exit; Biotechnology Industry; Sydney

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