Custom - Publications - Faculty & Research

July 2002 (Revised April 2008)
Case

Helios Health (B)

Supplements the (A) case. View Details

Keywords: Price; Customization and Personalization; Information; Investment Return; Health Industry

19 Apr 2011
First Look

team to deliver a highly customized solution that absolutely requires Julia's expertise. This case presents an opportunity for students to analyze two prevailing aspects of organizational life: working in teams and working under pressure.... View Details

Keywords: Sean Silverthorne

November 2009 (Revised January 2010)
Case

Communispace

By: Anat Keinan

Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details

Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry

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15 Jun 2021
News

Case Study: Inside Story

backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details

Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information

June 2004 (Revised September 2005)
Case

Cox Communications, Inc.

By: Thomas R. Eisenmann and Jonathan Gibbons

Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings... View Details

Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States

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Profile

Michelle Giguere

In high school, Michelle Giguere, "fell" into the Gap and never left, working part-time at the apparel retailer throughout college and returning full-time after graduation. "I loved the mix of fashion with the energy of View Details

01 Dec 2014
News

Rethinking the Fashion Beat

Instilling Production with Principles Instilling Production with Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring... View Details

Keywords: Alyssa Giacobbe; fashion; Retail Trade

01 Jun 2010
News

NFLers Tackle HBS

More than 35 active players from a number of National Football League teams, including the Baltimore Ravens, New York Jets, and Minnesota Vikings, spent a week at HBS in February in a custom Executive Education program. Now in its sixth... View Details

Keywords: fashion; Social Assistance; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details

Keywords: by Sean Silverthorne

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost structure. Midfield has been... View Details

Keywords: by John Quelch; Auto; Retail

05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

information-driven model by gaining a better understanding of product and customer relationships." Dean Vella cited Walmart's innovation in supply chain management and sustainability as ways in which it is reducing the friction... View Details

Keywords: by James Heskett; Retail

21 Feb 2020
News

Style for Everyone

One, we have taken an approach where we have to earn the trust of our customers continually,” adds Gilbert. “We got to know our first 500 customers by name. We knew the names of their children. We knew... View Details

Keywords: Apparel Manufacturing; Manufacturing

March 1999
Case

Australia's Telstra Corporation (A): Going Public

By: W. Earl Sasser, Carin-Isabel Knoop and Cate Reavis

Frank Blount is named CEO of Telstra, Australia's state-owned telecommunications giant. In preparation for its 1997 IPO, he must reorganize the company from an inefficient public entity into a lean, customer-driven organization. View Details

Keywords: Change Management; Initial Public Offering; Organizational Change and Adaptation; Customer Focus and Relationships; State Ownership; Performance Effectiveness; Privatization; Telecommunications Industry; Australia

Citation

Find at Harvard

01 Jun 2002
News

History Matters

History shows us that when economic times are tough, customer relations are more important than ever, according to HBS professor Nancy Koehn. In “Chasing Dreams during Troubled Times: Lessons from the Past” (Boston Globe, January 22,... View Details

01 Jun 2017
News

Case Study: Something New

sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200. In the first two months that it was open for business, Anomalie... View Details

Keywords: April White

Student-Profile

Professor Shunyuan Zhang

Shunyuan Zhang, assistant professor in the Marketing Unit, discusses her work studying how additional business can extract customer insights from unstructured data to aid their decisions and enhance customer... View Details

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

business applications, aimed at empowering teams to better respond to changing customer and competitive threats, are already au fait with this idea of using military strategy to guide project decision-making. Many Agile-immersion... View Details

Keywords: by Euvin Naidoo

November 2009
Case

An Entrepreneur's Journey: Simi Nwogugu

By: John A. Davis and Shirley Spence

This multimedia case follows Simi Nwogugu's life from childhood in Lagos, Nigeria to Mount Holyoke and Wall Street, back to Lagos to found a chapter of Junior Achievement, through marriage and HBS to motherhood and disenchantment with opportunities for mothers in the... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Work-Life Balance; Customization and Personalization; Business Ventures; Nigeria; United States

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01 Jun 2018
News

Research Brief: Lessons from Last Place

Ryan Buell (photo by Russ Campbell) Ryan Buell (photo by Russ Campbell) We all wait in lines—at the grocery store, the bank, or a ticket booth, or on hold to speak to a customer service rep about your cable bill. “By one estimate,... View Details

Keywords: Jennifer Myers

November 1991 (Revised December 1996)
Case

Pressco, Inc.--1985

By: William E. Fruhan Jr.

A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details