Outcome or Result - Publications - Faculty & Research

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

performance," says Harvard Business School associate professor George Serafeim. To create more understanding about the position, Serafeim wrote the paper "Chief Sustainability Officers: Who Are They and What Do They Do?" with Kathleen Miller, CEO of... View Details

Keywords: by Dina Gerdeman; Manufacturing

03 Nov 2022
Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

worries, friend.” Customer Support Rep: “Keep me in the loop too, all. I want to be prepared if customers start asking questions about the new layout or pricing changes.” CTO: “You got it, friend.” Operations Tech: “Yo, after lunch today... View Details

Keywords: by Julia Austin

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

objective fluency scores from the language change recipients at five points over a period of two years. Using variable and person-centered exploratory analyses, our results suggest that recipients’ negative affective responses to the... View Details

Keywords: Dina Gerdeman

17 Sep 2020
Research & Ideas

Many Small-Business Employees May Be Close to Losing Health Insurance

Small businesses reported very little relief from health insurers themselves. Just 5 percent of respondents reported benefiting from premium cuts or refunds provided by their insurance carriers, according to published survey View Details

Keywords: by Rachel Layne; Health

12 Nov 2008
Research & Ideas

The Marketing of a President

Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many Republican incumbents retiring... View Details

Keywords: by John Quelch

03 Apr 2013
What Do You Think?

Will Women Leaders Influence the Way We Work?

question of whether or not women as leaders will have a special influence on the way we work stirred a strong feeling among respondents that the discussion is a necessary one regardless of the potential minefield that the topic... View Details

Keywords: by James Heskett

10 Jan 2005
Research & Ideas

The Knowledge Coach

expertise can easily slip out the door when an employee leaves or retires. You need to capture and transfer that knowledge. One way to do that is through coaching, and the following book excerpt discusses the identification and... View Details

Keywords: by Dorothy Leonard & Walter Swap

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

phrase that has been defined as a "state of rational apprehension that does not result in appropriate action." In her brilliant study of the disastrous decision to launch the space shuttle Challenger in 1986, sociologist Diane Vaughan... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

product and service development is changing; creating the potential for higher R&D performance, innovation, and value creation for customers. The choice is simple: Organizations can either ignore these changes or take action and tap... View Details

Keywords: by Wendy Guild

07 Apr 2008
Research & Ideas

The Debate over Taxing Foreign Profits

exempting foreign income from U.S. taxation. This could be accompanied by some bells and whistles to ensure that American firms didn't react to exemption by trying to shift profits offshore more so than they do now. Depending on these bells and whistles, this could... View Details

Keywords: by Sean Silverthorne

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

the even more pernicious software that tracks every page you view, every product you buy, every Web site you look at. It's also important to realize the externality that results from cleaning up a computer. Every time you clean up your... View Details

Keywords: by Martha Lagace; Video Game; Web Services

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

and make decisions based on assumptions about the future. The problem: Most of these prophecies about what is to come are basically straight-line extrapolations of a few weeks of data or sermons about what that prophet believes should... View Details

Keywords: by Frank V. Cespedes

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

on contract or by percentage spent as a result of the ads. In nearly half of all the programs Edelman and Brandi tracked, they found no affiliate fraud at all. But for the most-targeted merchants—typically... View Details

Keywords: by Kim Girard; Advertising; Publishing

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and prepared for disappointment—or... View Details

Keywords: by Sean Silverthorne; Retail

09 Feb 2004
Research & Ideas

Got a New Strategy? Now Make it Happen

Conversation That Matters After more than a decade of implementing the process and researching its consequences, we have identified several overriding lessons that we believe are relevant in any organization-wide conversation, whether or... View Details

Keywords: by Michael Beer & Russell A. Eisenstat

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange plans or purchase individual... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

06 Aug 2014
What Do You Think?

What Is Warren Bennis’s Legacy?

as the father of leadership." In an extended remembrance that Bill sent to me, he went on to say that "It was Warren who first said leadership is not a set of genetic characteristics, but rather the result of the lifelong... View Details

Keywords: by James Heskett; Education

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

Summing Up How best is denial managed? Denial is endemic to management. It is a natural part of human nature, closely related to the survival instinct. It can be useful or disastrous. And it can be managed. That sums up at least many of... View Details

Keywords: by Jim Heskett

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

products and services to each customer over time. Second, they need to be clear about how to sell the same product or service simultaneously to customers that have very different valuations of the firms' offerings. Finally, firms need to... View Details

Keywords: by Peter K. Jacobs

07 Dec 2010
First Look

First Look: Dec. 7

by a (chronic or situational) productivity orientation. Consequences and Institutional Determinants of Unregulated Corporate Financial Statements: Evidence from Embedded Value Reporting Author:George Serafeim Publication:Journal of... View Details

Keywords: Sean Silverthorne

Publications