New Product Diffusion - Publications - Faculty & Research

09 Sep 2008
First Look

First Look: September 9, 2008

customers in new product development) and developing a reputation for environmentally friendly behavior. What is the role of operations management in this context? Purchase this case:... View Details

Keywords: Sean Silverthorne

10 Mar 2011
What Do You Think?

To What Degree Does the Job Make the Person?

new job. In other words, is there a self-selection bias in studies of the effects of job on a person's chemical makeup? As Stephanie Smith put it, "Perhaps it's a case of either the hormones and natural adaptability of the person... View Details

Keywords: by James Heskett

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

clients guard against spreading themselves too thin? A: Given all these new forms there is more ad clutter than ever, and marketers are trying to bypass it. Companies are getting more sophisticated about what they're investing in—shifting... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

18 Aug 2017
Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

companies like Frazier and Merck got from the President. Their companies have products dependent on government approvals and major regulatory issues before Congress and the administration. Given these issues, what does it take for a CEO... View Details

Keywords: by Bill George

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

very clear, very passionate about it, "We have all kinds of information from iPhones about you. We would never look at it. And anyone who does look at it is terminated." So a whole different point of view that Apple has. Now, you could argue Apple is selling... View Details

Keywords: Re: Andi Wang

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

participate in the equity markets unless they had a lot of money. In 2001, however, a law requiring net assets per share to remain above 50,000 yen was repealed, clearing the way for firms to split to lower prices, and thus attract retail investors. When a stock split... View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

want, how they make choices, and how to design and market their insurance products appropriately. Insurers who have struggled in the individual market should look at how the successful insurers have structured their View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

investor and managerial costs. It affects job creation and innovation throughout society. Once a venture reaches a critical size, its complexity greatly increases. The original business model must deal with new market and organizational... View Details

Keywords: by Sean Silverthorne

05 Jul 2006
First Look

First Look: July 5, 2006

psychological mechanism whereby price format determines how many product attributes are actively processed at the time of valuation. Three studies support the hypothesis that price partitioning acts as an incentive to process multiple... View Details

Keywords: Sean Silverthorne

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

pizza delivery to what he termed technologically-intensive ones, such as CD metallization and products for cell phones. All twenty-nine sites are closely linked to their country context. They also represent a variety of deal structures... View Details

Keywords: by Martha Lagace

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

acquisition and brand-building, products and services that are often free or deeply discounted, and abundant funding provided by exuberant capital markets."The problem," he says, "is that everyone understands the strategy,... View Details

Keywords: by Peter Jacobs

21 Jun 2004
Research & Ideas

Racial Diversity Pays Off

the benefit of racial diversity alone, done right, pays off not just in a better company, but a more productive one. In new research that focuses specifically on racial diversity, Ely said they found... View Details

Keywords: by Martha Lagace

15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

thing not to do is make long-term bets. In budgeting for operations, for example, lots of effort is wasted by thinking that we can project with any accuracy the timing for getting the answers to the important questions that will define the View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details

Keywords: by Jim Heskett

19 Sep 2011
Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

"Why is it so costly to produce? It shouldn't be. Where's the inefficiency in our production by reinsurance companies? Why can't they produce enough of this coverage at a lower price? A lot of the research goes into trying to... View Details

Keywords: by Maggie Starvish; Financial Services

22 Jun 2010
First Look

First Look: June 22

and exploration in terms of innovation streams—incremental innovation in existing products as well as architectural and/or discontinuous innovation. Based on in-depth, longitudinal data from 13 business units and 22 innovations, we... View Details

Keywords: Martha Lagace

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

"spiritual anchors for the new millennium." Clearly, something of a nonmaterial nature is stirring in the corporate temple. But questions abound. Just what does it mean to bring spirituality into the workplace? Is this an... View Details

Keywords: by Marguerite Rigoglioso

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also challenges to lives and... View Details

Keywords: by John Macomber; Green Technology; Energy

02 Apr 2001
What Do You Think?

Telecommuting: Dangerous to Health?

"as part of a small team building a new company ... the time we spend together (as opposed to the day per week that she and her colleagues telecommute) ... is the most valuable." Jack Downey makes the case for the doubters:... View Details