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Show Results For
- All HBS Web
(6,416)
- People (6)
- News (1,142)
- Research (4,118)
- Events (36)
- Multimedia (68)
- Faculty Publications (2,844)
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- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
allocated. Clickstream data was provided by ComScore, an audience measurement firm. In the development of the internet, 2008 and 2013 were landmark years. Netflix and Hulu began offering streaming services... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
part of the inauguration of the HBS Asia-Pacific Research Office. "In order to be effective, they must find ways to deal with differences in how people think about matters such as authority, fairness,... View Details
Keywords: by Judith A. Ross
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
interesting and important thing." Another question: Do leaders in these industries give the audience what they want, or something new and different? Of course, the safe thing to do is to sell work that aligns with prevailing cultural... View Details
- 14 Oct 2013
- Research & Ideas
Time that Government Reopens for Business
the US economy? A: The immediate direct impact on the real economy is measurable but modest. About 800,000 people are now taking unpaid days off, and they are generally people of middle- or upper-middle-... View Details
Keywords: by Jim Aisner
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
unobtrusively measured their eye movements. The researchers parsed the camera data with the help of computer vision software that evaluated emotional response based on variations in facial features. Click to... View Details
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
self-evaluation. They appraise themselves not on P&L but on a set of 35 skills—a process that lets them measure strengths and weaknesses thoroughly, proving to CEO Jeff Immelt (HBS MBA '82) that they are... View Details
Keywords: by Carmen Nobel
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
ratings were gathered using a two-round Delphi (in which information from the first round is given to all experts to help them make their final assessment). To assess the resource productivity of each project, the researchers calculated a... View Details
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
increase air flow and quality can have dramatic effects on workers. Click HereJohn Macomber and Joseph Allen at a recent Books@Baker event. But the economic benefits don’t stop there. Macomber expects that a growing public focus on health View Details
- 20 Dec 2010
- Research & Ideas
New Dean Sets Five Priorities for HBS
learning. For example, the Immersion Experience Program and field studies engage students in hands-on activities and help them to translate knowing into doing and develop a deeper sense of their purpose as... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
learn to measure market demand and calculate market penetration rates and market share. "Situation Analysis": Before managers can begin to formulate marketing strategies for their businesses, they must have a strong... View Details
Keywords: by Sarah Jane Gilbert
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
complex problem that was poorly conceived, inadequately reviewed, discriminatory, counterproductive, and fundamentally anti-American. Why do I say lazy? The ostensible purpose of the executive order is to... View Details
Keywords: by Staff
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt View Details
Keywords: by Michael Blanding
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer Jill Avery and... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult question: Are these ratings reliable as a View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
to the purposes of the old consumption, according to the principles of the old capitalism. The new medium will not fulfill its historic destiny without a new enterprise logic... View Details
Keywords: by Martha Lagace
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
These are not short view real estate traders. Key Lessons What can we learn from these two projects, joined in common purpose but separated by 10,000 kilometers, Islam and Buddhism, and 70 inches of annual... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
launches an initiative to solve this problem and identifies the number of spare power supply parts it sends out weekly as the measure it will use to track the progress. The transactional measure—the number... View Details
Keywords: by Jean Ayers
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
results we are likely to get if we stick with Option A and stay in the current game as active players. We use the same definition for the currency of the future results as we did with the Satisfaction dimension, and again we use a very... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How do you know it's working?"... View Details