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  • 07 Sep 2016
  • News

Climate Change in the Classroom: Lessons from HBS Energy Expert Forest Reinhardt

  • August 2020 (Revised October 2024)
  • Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
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    Cynthia A. Montgomery

    Professor Montgomery's research centers on strategy and corporate governance. Of particular interest are the unique roles leaders play in developing and implementing strategy; the means organizations use to create value across multiple lines of business; and issues... View Details

    • 11 Jun 2015
    • News

    U.S. Losing the Race to Raise Work Force Skills

    • 26 May 2023
    • Blog Post

    Bringing Space Tech Back to Earth

    shock-absorbing rubber in astronaut helmets. Kate Sweeney has always been fascinated by how space technology can be used to improve people’s lives back on Earth. Sweeney, who is about to complete her M.S./M.B.A., offered jointly by the View Details
    • November 10, 2008
    • Other Article

    Why America Needs an Economic Strategy

    By: Michael E. Porter
    The Harvard Business School competitiveness guru offers his prescription for long-term prosperity. Cover Story. View Details
    Keywords: Economics; United States
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    • 31 Oct 2011
    • News

    Innovation: it's all a question of context

    • 08 Feb 2018
    • News

    Big Hits: The Best of the 2018 Super Bowl Ads

    • News

    An Opportunity for Global Engagement

    • 16 Sep 2014
    • News

    Big Data: Blending Transparency and Privacy

      Carliss Y. Baldwin

      Carliss Y. Baldwin is the William L. White Professor of Business Administration at the Harvard Business School. She studies the process of design and its impact of design architecture on firm strategy, platforms, and business ecosystems. With Kim Clark, she authored... View Details

      Keywords: computer; electronics; software

        William A. Sahlman

        William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

        Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

        Keywords: airline; beverage; biotechnology; broadcasting; clothing; communications; computer; consumer products; e-commerce industry; education industry; electronics; energy; entertainment; fiber optics; financial services; food processing; furniture; grocery; health care; high technology; hotels ＆ motels; information; information technology industry; internet; investment banking industry; management consulting; manufacturing; marketing industry; medical supplies; motorcycles; nonprofit industry; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retailing; semiconductor; service industry; soft drink; software; telecommunications; toy; transportation; travel; venture capital industry; video games
        • 23 Dec 2014
        • Research & Ideas

        The Founder of Modern Venture Capital

        Georges F. Doriot, an educator and a founder of the modern venture capital industry, is the subject of a new exhibition and website at Harvard Business School, where he spent 40 years. The charismatic... View Details
        Keywords: Education; Financial Services
        • 07 Jul 2021
        • News

        Good News for Disgraced Companies: You Can Regain Trust

          Nancy F. Koehn

          Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

          Keywords: beauty products; clothing; consumer products; entertainment; fashion; marketing industry; retailing; health care; advertising; media
          • 17 Sep 2021
          • News

          Top-Tier MBA Programs Target Diversity for Real-Life Case Studies

          • 10 Nov 2021
          • Blog Post

          Veterans in the MBA Program: Profiles of Service

          More than five percent of current students in the Harvard Business School MBA Program have military backgrounds, representing all US Armed Forces branches as well as... View Details
          • 30 Jul 2012
          • News

          Building a Winery in China From Scratch

          • 24 May 2010
          • Research & Ideas

          Stimulus Surprise: Companies Retrench When Government Spends

          Recent research at Harvard Business School began with the premise that as a state's congressional delegation grew in stature and power in Washington, D.C., local View Details
          Keywords: by Sean Silverthorne
          • 12 Jul 2016
          • News

          Prof. Howard Raiffa, Giant in Game Theory and Decision Analysis, Dies at 92