product development - Publications - Faculty & Research

Simon Ramo

A brilliant scientist, Ramo held 25 patents by the age of 30. He was responsible for much of the development of the Air Force’s ballistic missile, airborne radar, computer, navigation and armament control systems. He started his own... View Details

Keywords: Automotive & Aerospace

February 2022
Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli

Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details

Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; New York (city, NY); New York (state, US)

Citation

Purchase

23 Jul 2001
Research & Ideas

How Relationships are Building Biotech

context in which to study the missing link. Product development cycles are long, usually between seven and ten years. Millions of dollars are spent before a product ever gets... View Details

Keywords: by Martha Lagace & Mallory Stark

05 Mar 2001
What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

rather, how do we get the organizations of the world to agree to standardized job types?" Suresh Annappindi points out that "...although people and products cannot be equated and subjected to the same exact metrics ... we can... View Details

Keywords: by James Heskett

01 Sep 2003
News

Books

scenarios early on in the product development process, while the financial and organizational costs of changing course are still relatively low. In Experimentation Matters, Thomke defines six principles that... View Details

Keywords: Deborah E. Blagg; Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services

17 Sep 2024
Blog Post

The International Experience at HBS: Zoe Sun (MBA 2024)

motivated the case protagonist; how ethical, responsible, and productive were their business practices; what were the broader political, economic, and cultural contexts that contributed to their failures or successes; and what were the... View Details

22 May 2018
First Look

New Research and Ideas, May 22, 2018

forthcoming American Economic Review Innovation, Reallocation and Growth By: Acemoglu, Daron, Ufuk Akcigit, Harun Alp, Nicholas Bloom, and William R. Kerr Abstract—We build a model of firm-level innovation, productivity growth, and... View Details

Keywords: Dina Gerdeman

01 Jun 2010
News

Three Profs Win McKinsey Award

lost not only its ability to develop and manufacture high-tech products like televisions, memory chips, and laptops, but also the expertise to produce emerging “hot products” such as the Kindle e-reader,... View Details

Keywords: Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

08 Jul 2021

MS/MBA: Engineering Sciences Virtual Event

Join us for a virtual event with program faculty, Admissions staff, students and alumni to learn more about Harvard's MS/MBA: Engineering Sciences program. Prospective students must have an undergraduate degree in engineering, computer science, or a related technical... View Details

12 Oct 1999
Research & Ideas

Building Competitive Advantage Through Operations

At the HBS Executive Education program Building Competitive Advantage Through Operations (BCAO), executives charged with leading and building operations and manufacturing strategies enhance their understanding of operations performance and View Details

Keywords: by Staff

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

rejections personally because their requests were merely a few among the thousands of pieces of mail that Harpo Productions received every week. The experience also taught them the value of teamwork and the necessity of not allowing each... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products; Consumer Products

09 Jun 2015
First Look

First Look: June 9, 2015

firm. It also helped employees start 1,000 new companies and replaced jobs in communities where Nokia was a major employer. One-third of all mobile phone sales between 2011 and 2012 came from new products that were View Details

Keywords: Sean Silverthorne

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

this article, the author suggests that tech pioneers would do well to heed a lesson he’s gleaned from his research in the developing world: For long-term success, companies must invest in the surrounding ecosystem. The author presents... View Details

Keywords: Dina Gerdeman

01 Apr 2001
News

Q&A: Suzy Wetlaufer

acquisitions and development for the magazine, which recently increased its frequency from six to ten issues per year. “HBR has always been serious, authoritative, and elegant,” notes Wetlaufer. “We are working now to be more like... View Details

Keywords: Susan Young; Publishing Industries (except Internet); Information

Portrait Project

Ade' Lawal

children to be as successful as they can be in whatever endeavor they wish to pursue, be it ballet, impressionistic painting, or national politics. Next, I want to be an entrepreneur. I have to create services, products and jobs, not just... View Details

01 Jun 1996
News

Reinventing Marketing

Professor V. Kasturi Rangan, the required Marketing course has been revamped to include new initiatives such as a marketing-strategy computer simulation (called "Pharmasim") and a module on new product development, View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

14 Mar 2014
Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based on their answers to these... View Details

Keywords: Consumer Products / Retail

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