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Show Results For
- All HBS Web
(10,076)
- People (41)
- News (3,256)
- Research (4,091)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,881)
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- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
considerations clearly meet ethical ones. The executive order is not only unrelated to reality, but it also presents us with a toxic society project, one that opposes communities to each other instead of bringing them closer. From a... View Details
Keywords: by Staff
- 03 Nov 2015
- First Look
November 3, 2015
at facilitating communication and collaboration between practitioners and academics by introducing key vocabulary and concepts used in rigorous impact evaluation methods, starting with randomized controlled trials and comparing them with... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
ambitious 20-year growth plan to transform her family's one-branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with the results. Strategically they had... View Details
Keywords: Sean Silverthorne
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 15 Jan 2013
- First Look
First Look: January 15
& Kapoor, 2010; Iansiti & Levien, 2004; von Hippel, 1988). Ecosystems generally encompass numerous corporations, individuals, and communities that might be individually autonomous but related through their connection with an... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Nanda and Tarun Khanna Abstract This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's... View Details
Keywords: Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807169 EZAmuse Negotiation (D): Rob Bonham Background Harvard Business School Supplement 807-171 Supplements the (A) case. Purchase this supplement:... View Details
Keywords: Martha Lagace
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
Soviet Communism when Kremlinologists would take a look at who's standing on the Kremlin Wall. Q: There's a pecking order there. A: Right. And they would try to decode who has power by literally seeing where they were standing. That... View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
forecasts: how they are aggregated, evaluated, and communicated to stakeholders. We expect to see greater use and aggregation of probability forecasts, especially given developments in statistical modeling, machine learning, and expert... View Details
Keywords: Dina Gerdeman
- 27 Aug 2013
- First Look
First Look: August 27
and to sell media time. A second objective of the case is to understand the implications of social TV viewing, the audience engagement that results when people watch television with a smartphone or tablet in hand, participating in a virtual View Details
Keywords: Sean Silverthorne
- 03 Feb 2009
- First Look
First Look: February 3, 2009
would intrude ever more deeply and more precisely into consumer lives than broadcast media had been able to. Instead, the transformation is unfolding on a model of consumer empowerment, in which consumers use digital media to communicate... View Details
Keywords: Martha Lagace
- 29 Apr 2019
- Research & Ideas
Is the Digital Age Making Us Petty?
to remember that in fact there’s a lot to be gained by moving in the opposite direction, which is keeping less track of things, especially interpersonally,” Zhang says. “We benefit when we treat our friends in a communal way, rather than... View Details
Keywords: by Kristen Senz
- 12 Oct 1999
- Research & Ideas
Value Judgments: Business Ethics Across Borders
plants. After much debate around the choice of technology," she continues, "the company reexamined its concerns about the environment and realized they originated in a broader commitment to social responsibility. Managers then began working with the local... View Details
Keywords: by Judith A. Ross
- 01 Apr 2014
- Research & Ideas
When Do Alliances Make Sense?
costly." Those costs are incurred in two ways. First, there is the logistical expense of setting up communication between firms—which can be particularly difficult with companies separated by distance or technology. Second, an... View Details
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
Clinic had been consistently ranked No. 1 by US News & World Report for heart surgery survival rates, her father opted to go to the No. 2 ranked Mayo Clinic. The reason for his choice: doctors at the Cleveland Clinic had a reputation for View Details
- 31 Oct 2004
- What Do You Think?
Should the Wisdom of Crowds Influence Our Thinking About Leadership?
why some organizations are more successful than others, why organization size can matter, why decentralization and diversity works, and why lines of communication that enable members at all levels of an organization to make their views... View Details
Keywords: by James Heskett
- 04 Aug 2003
- What Do You Think?
Are We Facing an Attitude Shortage?
management and less hierarchy and bureaucracy. Their "attitudes approach" has had time to get communicated far and wide. Additionally, the rigors of competing in an economy with constrained demand have given further impetus to... View Details
Keywords: by James Heskett
- 29 May 2001
- Research & Ideas
Good News, Not Blues, For the Inner City
seen the inner city as a separate part of the economic landscape. Almost always, he said, entrepreneurs would rather borrow money from a leading local bank than from a community development bank. "The challenge [is] to connect the... View Details
Keywords: by Martha Lagace
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and... View Details
Keywords: Dina Gerdeman
- 12 Apr 2011
- First Look
First Look: April 12
Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche View Details
Keywords: Sean Silverthorne