communication - Publications - Faculty & Research

01 Mar 2024
News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details

Keywords: Jennifer Gillespie

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

could switch to community solar or buy into renewable energy credits. So that's an interesting recommendation I think that we can make to folks and hopefully a good opportunity to partner with utilities one day as well. MT: Yeah, super... View Details

Web

Agents of Change: The Founding of the African-American Student Union

and society at large, gradually became more welcoming to students of color." 1 Agents of Change examines the African American experience at HBS from 1915 to 1990. The exhibition focuses on the establishment and subsequent impact of AASU on the African American View Details

25 Jul 2016
Research & Ideas

Who is to Blame for 'The Great Training Robbery'?

found six managerial barriers that hindered communication from lower levels getting to the top, among them ineffectiveness of the leadership team. “Unvarnished employee and stakeholder feedback is key in uncovering those barriers so that... View Details

Keywords: by Roberta Holland; Education

28 Feb 2023
Blog Post

Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 1)

in our individual growth and success. BUT we find ways to thrive anyway... because we are determined to do so. And because we know that we can. And when we do thrive, we always return to our communities and plant seeds of knowledge, so... View Details

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

Citation

Educators

Purchase

01 Mar 2008
News

THE 6 MYTHS OF CREATIVITY

basically disengage from the work. Unfortunately, downsizing will remain a fact of life, which means that leaders need to focus on the things that get hit. Communication and collaboration decline significantly. So too does people’s sense... View Details

Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; Management

08 Feb 2017
Blog Post

How I Chose My HBS Recommenders

great GPAs, high GMAT scores, experience at top-notch organizations, and gushing recommendations. I wanted my application to accurately tell the story of who I am, what makes me different, and therefore, what I could bring to an HBS classroom, and the HBS View Details

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

basically the manifesto that she uses to create this ethos within Stella McCartney. A: Yes. I think she does not communicate her initiatives as much as we would have thought. First of all, it was interesting to see in class that many... View Details

Keywords: by Brian Kenny; Fashion

10 Jul 2007
What Do You Think?

How Much of Leadership Is About Control, Delegation, or Theater?

course and priorities. As Brady Finney put it, " companies growing value the most are the ones with leaders that have a clear vision, continually communicate that vision, and then get out of the way ." On the other hand, theater... View Details

Keywords: by Jim Heskett

29 Aug 2005
Research & Ideas

How Organizations Create Social Value

management and personnel, they said. What creates superior performance management? Attention to outcomes. Focus on stakeholders. (Surveys, satisfaction. How do funders and community perceive what we do?) Reversing a weak culture of... View Details

Keywords: by Manda Salls

27 Sep 2021
Blog Post

Working to Change the Food System

involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not only build a sense of View Details

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

firm specializing in improvisational collaboration and communication in high-performance teams. In their case, "Miles Davis: Kind of Blue", they reflect on the beauty of the music as well as the unusual story behind its... View Details

Keywords: by Martha Lagace; Music

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

Fransman, Japan's Computer and Communication Industry, which focuses on NEC, and Marie Anchordoguy, Computers, Inc., set the stage for Japan's challenge but say little about capturing the European market in mainframes and the industry's... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

cash—often, lots of it—to be able to survive. In the US, the bankruptcy laws are designed to do exactly that. That, and the community of skilled lawyers, investment bankers, investors, judges, and others who apply these laws, gives US... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

such topics as custom product or service programs for large customers, and coordinated communication messages for all dealers and end users can be specified. A major underlying point of contention will be the freedom for people in the... View Details

Keywords: by Benson Shapiro

03 Jan 2013
Working Paper Summaries

The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension

Keywords: by Shawn A. Cole; Agriculture & Agribusiness

29 Jul 2009
Working Paper Summaries

Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

Keywords: by Mark Mortensen & Tsedal Neeley

Research Summary

Health-care Applications

Active postmarketing drug surveillance. There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details

Person Page

Positions

dollarDEX (1998-2007)

Retired chief executive, non-executive chairman

One of world's top 30 in online finance (Institutional Investor, March 2003). Wealth management firm in Asia, and has... View Details

Publications