Publications

June 2018
Teaching Note

Meridian Systems (Brief Case)

By: Frank V. Cespedes and Michael J. Roberts

Teaching Note for HBS No. 918-533. The key issues discussed in the Meridian teaching note concern sales force deployment: decisions about how to focus sales efforts with respect to territories, customers, and products. The teaching note explains the strengths and... View Details

Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy

June 2024
Teaching Note

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

Teaching note to accompany “Maven Clinic: Women’s Health in the Digital Age” (case no. 620-035) View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Technology Industry; Technology Industry; United States; New York (city, NY)

13 Jul 2015
Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

humblebragging garners negative impressions because the strategy seems insincere, compared with pure bragging or pure complaining. They tested the hypothesis in a series of five studies, detailed in the paper Humblebragging: A... View Details

Keywords: by Carmen Nobel

05 Apr 2011
First Look

First Look: April 5

PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest self-service View Details

Keywords: Sean Silverthorne

07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

counterpart at Honeywell, Michael Bonsignore, were rushing to close the deal (United Technologies was also eager to acquire Honeywell), they "reportedly never held initial consultations with their Brussels lawyers who specialize in... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; United States; Boston

March 2007 (Revised April 2007)
Case

Fujifilm: A Second Foundation

Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging.... View Details

Keywords: Growth and Development Strategy; Transition; Mission and Purpose; Globalized Markets and Industries; Opportunities; Technology Industry; Technology Industry

June 1998 (Revised December 2006)
Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles

Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details

Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand

05 Jun 2018
First Look

New Research and Ideas, June 5, 2018

dropping out, value the benefits associated with competing in the second round more than influencing its outcome. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54540 forthcoming Administrative Science Quarterly View Details

Keywords: Dina Gerdeman

01 Jun 2011
News

Mr. Start-Up

online travel guide business, he joined the Internet search giant as director of product management. He was the driving force behind the February 2011 launch of Social Search, which incorporates content shared or created on social media sites into Google search... View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

January 2018
Teaching Note

BeiGene

By: Willy Shih and Jimmy Zhang

Teaching Note for HBS No. 618-033. View Details

Keywords: Biotechnology; Drug Development; Corporate Strategy; Business Startups; Technological Innovation; Situation or Environment; Biotechnology Industry; Pharmaceutical Industry; China

April 2011
Case

Online Portals: Searching and Shaping Opportunities

The case illustrates the strategic history of the internet portal business. View Details

Keywords: Business History; Opportunities; Strategy; Internet and the Web; Web Services Industry

Find at Harvard

Article

Considerations of Fairness and Strategy: Experimental Data from Sequential Games

By: V. Prasnikar and A. E. Roth

Keywords: Fairness; Strategy; Analytics and Data Science; Games, Gaming, and Gambling

Find at Harvard

July 2011 (Revised January 2013)
Case

Digital Microscopy Is Making Me Crazy!

By: Willy Shih

For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details

Keywords: Information Infrastructure; Applications and Software; Corporate Strategy; Disruptive Innovation; Science-Based Business; Management Analysis, Tools, and Techniques; Business Conglomerates; Digital Platforms; Opportunities; Medical Devices and Supplies Industry; Computer Industry

January 2013
Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou

Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details

Web

Online AI Course | HBS Online

diverse applications of AI, machine learning, predictive modeling, and data science Explore ethical AI-related challenges to implement it responsibly and manage risks Develop the skills and frameworks to shape your organization’s digital transformation View Details

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman

In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details

Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation