Publications

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

01 Jun 2024
News

Action Plan: Role-Play

having complete images in your head for whatever story you’ve invented. “When you’re telling people about something that never happened, you can’t do that with a blank slate in your mind; you have to have a picture.” Lay off the social... View Details

Keywords: Christine Speer Lejeune; photo by Christina Gandolfo; detective; private investigator; undercover; acting

01 Jun 2022
News

Making It Count

Image by Martin Leon Barreto In 2021, while the pandemic was amplifying social inequities and climate catastrophes, investors were busy pouring more money than ever into environmental, social, and governance (ESG) investments: In the... View Details

Keywords: Jen McFarland Flint

02 Jun 2015
News

Pointing the Way to a Better World

multiple proven approaches—through charities, social enterprises, philanthropy, and public policy, and perhaps most critically, the efforts of individuals. “I think Half the Sky and A Path Appears have both had quite an impact,” she says.... View Details

Keywords: Margie Kelley

27 Jan 2016
Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

up similar red flags for financial risk taking, which could trigger greater surveillance. For investment brokers and advisors, certain transactions raise a red flag, but personal character traits do not. Some social psychologists tend to... View Details

Keywords: by Roberta Holland

April 2011 (Revised July 2011)
Case

Renewing GE: The Africa Project (A)

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details

Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States

06 Oct 2009
First Look

First Look: October 6

Part of that effort was the creation of a strategic corporate social responsibility program called Our World, Our Family. The case tracks Western Union's earlier CSR... View Details

Keywords: Martha Lagace

01 Dec 1996
News

Organizations and Markets: A Challenging View of the World

psychology, and neuroscience are integrated and applied to problems in human resource management, labor economics, organizational behavior, finance, governance, and corporate control. Jensen taught the first version of the course at HBS... View Details

Keywords: Susan Young

05 Jan 2022
News

Can Capitalism Address Climate Change?

02 Jun 2014
News

How to Win the Argument with Milton Friedman

Keywords: Milton Friedman; shareholder value; community

September 2017 (Revised November 2017)
Case

John Rogers and Ariel Investments

By: Steven Rogers and Greg White

The strong, public advocacy of a highly successful African American CEO has the potential to negatively impact his company. The CEO is deciding if he should listen to the advice of others who are urging him to “tone it down”. View Details

Keywords: Advocacy; Diversity; Investment Management; Affirmative Action; Disruption; Cost vs Benefits; Corporate Entrepreneurship; Fairness; Moral Sensibility; Values and Beliefs; Corporate Accountability; Leading Change; Corporate Social Responsibility and Impact; Problems and Challenges; Financial Services Industry; Chicago

Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

Strategies for protecting and developing intellectual property The emergence of an increasingly powerful middle class and its impact on the consumer market and corporate social View Details

04 Feb 2019
Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy

November 2010 (Revised June 2015)
Teaching Note

B Lab: Building a New Sector of the Economy, B Lab: Can it Scale Business as a Force for Good?

By: Christopher Marquis and Bobbi Thomason

Teaching Note for 411047 and 415080 View Details

Keywords: Change; Problems and Challenges; Welfare or Wellbeing; Value; Emerging Markets; Management Practices and Processes; Balance and Stability; Corporate Social Responsibility and Impact

December 2010 (Revised March 2013)
Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred

For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details

Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia