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Show Results For
- All HBS Web
(5,234)
- People (7)
- News (635)
- Research (4,077)
- Events (13)
- Multimedia (7)
- Faculty Publications (2,877)
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
The Roman god Janus had two sets of eyes—one pair focusing on what lay behind, the other on what lay ahead. General managers and corporate executives should be able to relate. They, too, must constantly look backward, attending to the View Details
- 13 Sep 2011
- First Look
First Look: September 13
(2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed... View Details
Keywords: Sean Silverthorne
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
pursuing an international expansion strategy by increasing demand for its range of traditional and electric bicycles and shifting its product mix toward higher-margin models sold through specialty bicycle... View Details
Keywords: Carmen Nobel
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
Summing Up Hard-wiring Performance Is Great In Concept...but.... The responses to the concept of promising and delivering results rather than selling products or services are in, and you've agreed that hard-wiring performance is a winning... View Details
Keywords: by James Heskett
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 08 Mar 2012
- Research & Ideas
Unplugged: What Happened to the Smart Grid?
in Business, Energy and Environment, held in Harvard's Innovation Lab. "It's a question of who will make money and which business models are effective." Although the definitive answer to that question remains to be seen, Henderson helped students develop... View Details
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- October 2001
- Teaching Note
Gillette Singapore (A): Managing Global Business Integration on the Ground TN
Teaching Note for (9-897-102). View Details
- June 2002
- Article
Identity Crisis: CEO James Adamson needs to figure out what Kmart is and how to manage its competition
By: R. S. Tedlow
Tedlow, R. S. "Identity Crisis: CEO James Adamson needs to figure out what Kmart is and how to manage its competition." Special Issue on June 2002 CEO Forum: Online. Chief Executive (June 2002).
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
department stores will once again redefine themselves." David Overton, vice president and director of strategic planning and research for JC Penney, said, "Our biggest competitors are no longer the other department stores." Many of the chain's customers... View Details
- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
world output and thus consumption and living standards. On the basis of a simple model with just two countries and two goods, he showed that every country—even one enjoying an absolute productivity advantage in both goods—would benefit... View Details
Keywords: Re: David A. Moss
- 01 Sep 2024
- News
Elevator Pitch: Forget Me Not
baby books) to other products, like automatically generated short movies. Remento closed its first round of fundraising in July 2021; future rounds will focus on product innovation and distribution. View Details
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
the company's success: Its product development relies less on finding out what customers want than it does on what its employees think would be "cool." Its strategy is based on the introduction of... View Details
- December 1998 (Revised September 1999)
- Case
Novartis: Betting on Life Sciences
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question... View Details
Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Novartis: Betting on Life Sciences." Harvard Business School Case 599-076, December 1998. (Revised September 1999.)
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States
- May 2003
- Background Note
How to Induce Retailers to Reduce Stockouts?
By: V.G. Narayanan
Describes how the lack of incentive alignment between retailers and their vendors can lead to stockouts. Also describes various means to reduce incentive misalignment and hence stockouts. View Details
Keywords: Motivation and Incentives; Supply Chain Management; Order Taking and Fulfillment; Distribution; Alignment; Business Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Narayanan, V.G. "How to Induce Retailers to Reduce Stockouts?" Harvard Business School Background Note 103-080, May 2003.
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
umbrella. A team of 15 to 20 ‘Avengers’ sit in Singapore working on the overall strategies from operations to performance enhancement to market expansion. The office has a lively ‘big family’ feel and a great balance of hard work and good... View Details
- 03 Oct 2012
- What Do You Think?
Can We Bring Back the “Industrial Commons” for Manufacturing?
to the demise of entire industries. Note that Pisano and Shih are not calling for the return to the US of jobs in mature industries or those in which product innovation can be separated from manufacturing. Nor are they claiming that this... View Details
- 01 Jun 2007
- News
34,000 Pages and Counting
Relations has had direct contact with more alumni — or read more birth announcements and vacation travelogues. Over the years, the Class Notes production process has evolved from handwritten and typed notes to Web submissions. “Back in... View Details