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  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

You are the marketing director of Propecia, a new drug for hair restoration that's about to hit the market. But the drug can only be purchased via a physician's prescription. So do you advertise directly to balding men? Do you concentrate... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

realities of the project. Q: The One Strategy approach is mirrored in your discussion of the "innovator's reality." The reality is that in designing new products innovators can't ignore the... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 12 Sep 2023
  • Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

engaging materials on climate change. In 2022, they partnered with the State of New Jersey to launch a customized NJ hub to support their integration of climate change in various subjects. For this upcoming back-to-school, they will be... View Details
  • Research Summary

The Panama Canal

The Big Ditch is the first quantitative economic history of the Panama Canal and its effect on Panama, the United States, and the world economy.  It makes three general arguments.  First, that the Panama Canal was very important to... View Details

  • 13 May 2008
  • First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often... View Details
Keywords: Martha Lagace
  • Web

Strategy Awards & Honors - Faculty & Research

Discovering New Uses for Existing Innovations” was selected for publication in the 2020 Academy of Management Best Paper Proceedings. Rebecca A. Karp : Finalist for the 2020 INFORMS Best Dissertation Proposal Competition for “From... View Details
  • Web

Finance Awards & Honors - Faculty & Research

Strebulaev. John D. Macomber : Healthy Buildings: How Indoor Spaces Drive Performance and Productivity (Harvard University Press, 2020) with Joseph G. Allen is one of Fortune ’s Best Books of 2020. Kristin W. Mugford : Received the 2020... View Details
  • December 1997 (Revised April 1998)
  • Case

www.springs.com

By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details
Keywords: Information Technology; Operations; Product Marketing; Management; Strategy; Consumer Products Industry; South Carolina
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  • 02 Jun 2010
  • First Look

First Look: June 2

  PublicationsManaging the New Primary Care: The New Skills That Will Be Needed Author:Richard Bohmer Publication:Health Affairs 29, no. 5 (May 2010) Abstract Developing new... View Details
Keywords: Martha Lagace
  • 04 Jun 2001
  • What Do You Think?

What’s the Future of the Subscription Model?

Richard Feder maintains that the subscription model will gain momentum on the Internet as the memory of free service fades and the utility of new service increases. The response gives hope for those hoping to utilize the subscription... View Details
Keywords: by James Heskett
  • October 2003 (Revised January 2016)
  • Exercise

The BCPC Internet Strategy Team: An Exercise

By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
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  • 07 Apr 2015
  • News

Warrior Spirit

of technology, order, and modernity, not ancient disciplines involving hand-to-hand combat. At the time, Sityodtong was setting up the Asian office of Izara Capital Management, the $500 million hedge fund he founded in New York; Evolve... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services
  • 01 Jan 2011
  • News

Karen Gordon Mills, MBA 1977

financing that ranges from micro loans to help home-based businesses buy delivery trucks to sophisticated loans to build factories, she believes the SBA can stimulate "not just initial product creation, but View Details
  • 2013
  • Working Paper

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus
We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details
Keywords: Complexity; Applications and Software; Product Design; Pharmaceutical Industry
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  • October 2023
  • Case

Shredder Setups or Straightlining into Risk?: Investing in What You Love

By: Lauren Cohen and Grace Headinger
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and... View Details
Keywords: Family Office; Angel Investors; Direct Investment; Family Business; Business Growth and Maturation; Small Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Decision Choices and Conditions; Risk and Uncertainty; Consumer Products Industry; Montana; United States
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  • 2012
  • Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski
This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details
Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany
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  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

directly competitive product, if the rival introduces an inferior substitute, it may damage consumers' perceptions and depress sales in the entire product category. As a result, intellectual property protection must be seen as not a... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

the right times. They'd done it by implementing techniques and technologies at an unprecedented pace; among them, the lean production method introduced by W. Edwards Deming, just-in-time manufacturing, single-source suppliers, and global... View Details
Keywords: by David Stauffer
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

in two major product lines for a large enterprise software vendor to examine the use and success of pricing and product strategies. Regarding pricing, the paper demonstrates that the vendor engages in... View Details
Keywords: Martha Lagace
  • November 2022
  • Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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