Measurement Of Purpose - Publications - Faculty & Research

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

traditional measures like observable improvements in public health outcomes, economic activity, and time savings. John Macomber is a senior lecturer in the Finance Unit at HBS, where his work focuses on climate adaptation and the future... View Details

Keywords: by John Macomber; Green Technology; Energy

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

read several of Kazuo Ishiguro’s books and they always inspire me and continue to haunt me long after I’ve put them down. The Remains of the Day is about purpose and the legacy... View Details

Keywords: by Carmen Nobel; Information; Publishing

15 Sep 2003
Lessons from the Classroom

HBS Cases: Developing the Courage to Act

thus serve three distinct roles. First, they help students develop diagnostic skills in a world where markets and technologies are constantly changing. "The purpose of business education," a... View Details

Keywords: by David A. Garvin

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

organizations. Despite their fundamental role in the purpose of organizations, scholars have little understanding of actual interaction patterns in modern, complex, multiunit... View Details

Keywords: by Staff

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Freeing Patient Data to Enable Innovation

mending information gap in health care. Majmudar, whose own company is working at the intersection of health data and wearables, pushed future innovators to focus on ideas that will have measurable impacts... View Details

Keywords: Re: Karim R. Lakhani; Health

08 Sep 2003
Research & Ideas

A Bold Proposal for Investment Reform

out of the rut we're currently in, both the suppliers and those demanding information have to be willing to consider radical ideas in terms of reform. What radical measures... View Details

Keywords: by Ann Cullen; Financial Services

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

Harvard Business School professor Kristina Steffenson McElheran studies the effect of information technology on business process innovation. It's a topic, she is sometimes told, that is, well, less than exciting. "I've had people say to... View Details

Keywords: by Maggie Starvish

19 Jul 2004
Research & Ideas

Why Innovations Sit on the Shelf

Why are so many businesses—though seemingly intent on fostering innovation—unable to get new products through their organizations and into the marketplace? Ed Ludwig faced such circumstances as the new president of New Jersey-based Becton... View Details

Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent... View Details

Keywords: by Kristen Senz; Retail

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

well. Clearly the man-of-action hero is a very important model for professional life for the upper middle class. However, for the purposes of this academic paper, we had to restrict the boundaries on our... View Details

Keywords: by Manda Salls

01 Oct 2001
Research & Ideas

Five Questions for Stuart Gilson

restructuring as the process through which a company radically changes the contractual relationships that exist among its creditors, shareholders, employees, and other stakeholders. The goal of restructuring is to increase the overall... View Details

Keywords: by Sean Silverthorne

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

Of course, the study only measured purchases within 24 hours—so there may be a longer-range benefit to enhancing brand image through imagery-focused ads. The most surprising result View Details

Keywords: by Michael Blanding; Advertising; Sports

07 Jun 2019
Book

Are You a Digital Manager?

to thrive today, managers need to make sure team members can have an impact on an organization whose purpose they deeply care about. Lagace: You’ve spoken recently about the importance of building... View Details

Keywords: by Martha Lagace

13 Jul 2015
Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

honest answerers than the humblebraggers. The takeaway: Don't humblebrag in a job interview. Deconstructing The Humblebrag The next set of studies measured the efficacy of pure... View Details

Keywords: by Carmen Nobel

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

served no purpose at all beyond cosmetic appeal. Yet, silly as it seemed, the effect was real in terms of consumer preferences, he said. We talked about brand more and more as a hierarchy View Details

Keywords: by Martha Lagace; Consumer Products; Retail

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch.... View Details

Keywords: by Carmen Nobel; Advertising

27 Feb 2007
First Look

First Look: February 27, 2007

Microsoft—and some of his colleagues were on a flight to Austin, Texas, where they had an appointment with Michael Dell, CEO of Dell Computer. The purpose View Details

Keywords: Martha Lagace

26 Jan 2004
Research & Ideas

How Women Can Get More Venture Capital

it's not for what can they buy. For women, money is not usually how they measure their success. It's not that they don't want it; but they want it for the things that they can get with it. Of course, there... View Details

Keywords: by Mallory Stark & Martha Lagace

26 Jun 2000
Research & Ideas

A New Ecosystem for Business and Society

education," he said. One of the critical considerations for society, then, is to investigate ways to harness the forces in the market and in technology to support the higher purposes View Details