Digital - Publications - Faculty & Research

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

Gupta had access to just such data. Initially Gupta wrote a case study for his MBA second-year course on digital marketing about a major US bank that was deciding where to place its marketing dollars to acquire new customers. Later on,... View Details

Keywords: by Michael Blanding; Advertising

06 Mar 2013
What Do You Think?

Who Should Manage Our Work Time?

of the digital gadgets, Etienne Douaza commented that "there is a constant temptation (on our part) to overreach to download another report we won't have the time to read to add a new project to the 15 we already try to get moving... View Details

Keywords: by James Heskett

16 Apr 2001
Research & Ideas

Angels Face the Innovator’s Dilemma

launch a little disk drive called the Kitty Hawk. It was only 1.3" in diameter, and its proponents thought there had to be emerging markets such as the market for digital cameras and other devices that would need such a small drive.... View Details

Keywords: by Martha Lagace; Financial Services

06 Sep 2024
Blog Post

Harvard Business School Announces 2024 Goldsmith Fellows

effort to create a network of individuals committed to working in social enterprise. The 2024 Goldsmith Fellows are: Princess Aghayere. Princess is co-founder and director of finance for Rebound Liberia, a nonprofit organization dedicated to empowering young Liberian... View Details

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The Harvard-Radcliffe Program in Business Administration - Business Education For Women At Harvard University | Harvard Business School

Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact Related Links Resources Digital... View Details

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Expatriate Traders in the Treaty Port Communities - A Chronicle of the China Trade

Elizabeth Heard, May 15, 1857. EH. Downs, p. 196. John Heard, Diary, 1891. HC: FP-4, p. 18. Augustine Heard, Old China and New , p 18. John Heard, Diary, 1891. HC: FP-4, p. 39. Augustine Heard, Old China and New , p. 20. John Heard, Diary, 1891. HC: FP-4, p. 58. Downs,... View Details

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Global - Global Activities 2020

Billaud; and research associate Mette Fuglsang Hjortshoej. It explores how Unilever, the UK-based consumer goods giant, has implemented an initiative to accelerate the speed of change throughout the organization and prepare its workforce for a View Details

01 Jan 2007
News

Donna L. Dubinsky, MBA 1981

When Donna Dubinsky joined Palm Computing in 1992, the eight-person start-up was one of several companies developing a personal digital assistant. Under her leadership, Palm introduced the first successful PDA, creating a multi-billion... View Details

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

of a portal from which the business owner could operate all their financial activities? What if this intelligent platform knew when the business might need credit and could offer relevant options which were prequalified? And better yet, what if the platform came with a... View Details

Keywords: by Karen G. Mills; Financial Services

01 Jun 2011
News

Howard Stevenson: The Personal Side

successful capital campaign, as the dean who has steered HBS Publishing through a challenging digital transition, and as a committed and engaging teacher — that it’s easy to forget that Howard is first and foremost a brilliant scholar.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

March 2021 (Revised October 2021)
Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details

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01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

Summing Up This month's column presented two views of the importance of customer loyalty management, one challenging its feasibility and long-term impact (Michael Treacy, Double Digit Growth) and one concluding that it is one of the most... View Details

Keywords: by James Heskett

30 Oct 2019
Blog Post

Candidates Seeking Opportunities After Graduation: Lessons Learned

function or company, Michael crafted his around problems and people. “I started with the challenges I’m interested in, rather than ‘functions’,” he explains. With an eye toward a position in media, he was looking for an opportunity to develop a View Details

Keywords: All Industries

03 Nov 2022
Blog Post

Introducing the Creating Emerging Markets Sustainability Series

Markets project? As the largest online database of academic interviews with renowned and longstanding business leaders from emerging markets in Africa, Asia, Latin America and the Middle East, the Creating Emerging Markets project represents a unique View Details

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Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

12. The High Art of Photographic Advertisement Introduction The Exhibition Photography and Print Advertising Pictorial Publicity Challenge of Color Breaking Down Barriers Dream Realities Route of the Exhibition Research Links Credits Copyright © Presidents and Fellows... View Details

01 Dec 2016
News

Carving a Niche

says, “but there’s something about today’s 40- and 50-something moms and dads that’s different: Often their number one style influencer is their teenage kid.” Or maybe it’s a Faction athlete like legendary freestyle skier Candide Thovex, who stars in mind-bending View Details

Keywords: Julia Hanna

24 Oct 2013
News

Searching for a Better Society

of Prosys, another European technology company. "After a couple of years at Prosys, I had an opportunity to join eBay France as senior director of its auctions marketplace," he says. "They were growing in triple digits then, so I thought... View Details

Keywords: Robert S. Benchley; Management, Scientific, and Technical Consulting Services; Professional Services

01 Jun 2011
News

Alumni Books

credit cards to the cost of a cheeseburger. Net Profit: How to Succeed in Digital Business by David Soskin (MBA ’79) (Wiley) Soskin, the former CEO of Cheapflights Media and current chairman of mySupermarket.co.uk, has solved the problems... View Details

Keywords: Finance; Monetary Authorities-Central Bank; Finance; National Security and International Affairs; Government

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2016 Symposium - Race, Gender & Equity

two books, she works as a columnist for the New York Times Sunday Book Review and as the editorial director of the digital and cable company Fusion. She lives in New York. Bryonn Bain Bryonn Bain is Brooklyn's own prison activist, actor,... View Details

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

case. Purchase this case:https://hbsp.harvard.edu/product/419032-PDF-ENG Harvard Business School Case 519-014 Garanti Payment Systems: Digital Transformation Strategy (A) Işıl Akdemir Evlioğlu, executive vice president of marketing at... View Details

Keywords: Dina Gerdeman

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