Filter Results:
(4,150)
Show Results For
- All HBS Web
(6,471)
- People (3)
- News (1,338)
- Research (4,150)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,911)
Show Results For
- All HBS Web
(6,471)
- People (3)
- News (1,338)
- Research (4,150)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,911)
Sort by
- 01 Nov 2016
- First Look
First Look - November 1, 2016
authenticity is perfect for wealthy customers looking for refinement and inconspicuous luxury in an age of ostentatious logocentric branding. Drawing upon the brand’s extensive associations with previous users, most notably Sir Winston... View Details
Keywords: Sean Silverthorne
- 12 Jul 2016
- First Look
July 12, 2016
convinced that it presented an opportunity to sell to customers as long as Best Buy's prices were competitive. Joly had committed the company to a multi-channel strategy in North America and exited struggling international operations.... View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target... View Details
- 20 Feb 2007
- First Look
First Look: February 20, 2007
in Executive Education in Business Marketing Author:Das Narayandas Periodical:Journal of Business-to-Business Marketing 14, no. 1 (2007) Abstract Business marketers in the 21st century are grappling with the harsh, tough demands of a consolidated View Details
Keywords: Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
The Mitchell Family and Mitchells/Richards Harvard Business School Case 605-047 Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer-service. A family-run business, Mitchells has... View Details
Keywords: Martha Lagace
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
spread the high fixed costs of development and commercialization over their high sales volumes.” Those larger companies also may have benefitted from brand reputation, which could see customers flock to trusted names in a time of... View Details
- 13 Sep 2016
- First Look
September 13, 2016
closes in 2015. Yirendai sought to capture its customers and make virtually instantaneous credit decisions online. CreditEase’s commercial success makes funding Yirendai’s growth not an issue. P2P lending in China, after explosive growth... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
"Sports fans like statistics," he says. He is also looking at ways to incorporate his sports media expertise into the classroom. "I am percolating the idea of a course on sports media," Higgins says, explaining that the industry offers great... View Details
- 04 Feb 2015
- What Do You Think?
Is There a Stanford-Google-Silicon Valley School of Management?
What do you think? Original Article During graduate school at Stanford University, I participated in a Sloan Program, a spinoff of a program begun at M.I.T. Now I will really date myself. In those days it was a custom in the program for... View Details
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
"disconnect" between marketers and their customers occur? A: In my research, what I learned was that despite the fact that most companies are deeply committed to the concept of differentiation, at any given moment they are also... View Details
Keywords: by Sarah Jane Gilbert
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
and practical implications on the concept of accidental innovation. How Kayak Users Built a New Industry Customers have produced some of the most important innovations in industries ranging from oil refining to scientific instruments. But... View Details
Keywords: by Sean Silverthorne
- 13 Dec 2004
- Research & Ideas
Sharing News That Might Be Bad
it. You've considered simply waiting for something more definitive—but who knows when that will come? Now your hand has been forced. If one employee has heard rumblings, so have others—maybe customers have heard them, too. Any executive... View Details
Keywords: by Paul Michelman
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
of expansion of the business; their jobs expanded, but their work habits remained the same. These characteristics, residing deep in the culture, affected customer responsiveness, fiscal discipline, quality of managers, and interpersonal... View Details
Keywords: by Bill George
- 14 Dec 2011
- Research & Ideas
The New Measures for Improving Nonprofit Performance
challenge, which is aligning the interests of different stakeholders. When you think about a business, ideally the customers are paying for a product that generates revenue for the firm, which ultimately generates value in the form of... View Details
Keywords: by Julia Hanna
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
shareholders by attracting customers who support this. A sustainable strategy with a multi-stakeholder perspective means that sometimes trade-offs must be made. As Joshua Margolis and James Walsh point out, "Managers face a vexing... View Details
Keywords: by Martha Lagace
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a “ship-to-store” (STS) functionality that allows customers to ship products to their local store free of... View Details
Keywords: Sean Silverthorne
- 15 Nov 2016
- First Look
November 15, 2016
deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It specifies the optimal portfolio of... View Details
Keywords: Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products Division are responsible for formulating a... View Details
Keywords: Sean Silverthorne
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
departments traditionally focused on support functions. (He elaborates on the subject of cross-silo collaboration in his recent book, Reorganize for Resilience: Putting Customers at the Center of Your Business.) "What we often see... View Details
Keywords: by Carmen Nobel
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
downloading? And how effective has that strategy been? For example, is it a good thing to sue potential customers? A: Suing potential customers is not exactly a standard entry in the book of good CRM. More importantly, the RIAA's legal... View Details