Consumer - Publications - Faculty & Research

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business School Professor Stefan Thomke... View Details

Keywords: by Dina Gerdeman; Consumer Products

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School marketing... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

prompted a greater demand for food testing in order to verify the authenticity of the claims. Increasing consumer consciousness about food safety and healthfulness: Consumers have high expectations about the... View Details

Keywords: by Dina Gerdeman; Food & Beverage

Amory Houghton

Houghton diversified Corning Glass products and expanded, for the first time, into the field of consumer goods. He sharply reduced the prices for beakers, Pyrex ovenware, and electric light bulbs, making them more attractive as... View Details

Keywords: Fabricated Goods

Fast Answer

Public companies: comparative financial ratios

Where do I find comparative financial ratios of public companies in an industry? In Capital IQ: For broad industry sectors (energy, materials, consumer discretionary, consumer stables, healthcare, financial,... View Details

Fast Answer

FIELD Global Immersion Resources: Ghana

restaurants china). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China") and "Mobile in... View Details

03 Jan 2018
News

Candy That Is Good for You

we knew there was room to really get in there and disrupt and innovate. “The response has been overwhelmingly positive. Consumers are thrilled to have finally found an alternative to the artificial gums they've been having up until now.... View Details

17 May 2017
News

Nisa Godrej Takes Over

Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details

09 Feb 2010
First Look

First Look: Feb. 9

of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details

Keywords: Martha Lagace

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, View Details

19 Sep 2012
News

On a Sound Track

business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing

Fast Answer

Managing Global Operations

information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles. US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details

08 Dec 2015
First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details

Keywords: Sean Silverthorne

Fast Answer

FIELD Global Immersion Resources: Argentina

concise keyword and geography keywords in search (ex: mobile Argentina), select "Analysis" tab for full industry reports; Or, go to "Consumers" section in the top bar to brows reports on consumer... View Details

Fast Answer

FIELD Global Immersion Resources: Colombia

in X" reports ("Consumer Lifestyles in China") and "Mobile in X". Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. View Details

01 Oct 1999
News

Eight Among Many: Nancy J. Karch

strong retail practice, which now accounts for half of the firm's consumer business. Like most senior McKinsey partners, Karch has served on numerous internal committees, and she is particularly proud of her work in forming (and then... View Details

Keywords: Susan Young

August 2004 (Revised August 2005)
Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details

Keywords: Internet and the Web; Auctions; Network Effects

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