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- Faculty Publications (3,965)
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
- April 1982 (Revised September 1986)
- Case
Ideal Standard France: Pat Paterson
A newly appointed country subsidiary manager must decide on action for an operation losing $1 million per month. He is constrained by price controls on one hand and sensitive union relations on the other. Furthermore a major loss-contributing plant has recently been... View Details
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details
- March 1981 (Revised February 1993)
- Case
Hank Kolb, Director, Quality Assurance
By: Frank S. Leonard and W. Earl Sasser
Designed to introduce the systemic nature of product quality and the complexity of quality problems. Uses a new director, quality assurance, and the discovery of a quality problem. The new director has to decide if it is a real problem, what to do about it, and how to... View Details
Keywords: Leadership; Product; Organizational Culture; Problems and Challenges; Quality; Attitudes; Complexity
- December 1980 (Revised February 1998)
- Case
Burger King Corp.
By: W. Earl Sasser and David C. Rikert
Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the... View Details
- December 1980 (Revised December 1984)
- Case
Hudepohl Brewing Co.
Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details
- December 1980 (Revised February 1998)
- Case
McDonald's Corp. (Condensed)
By: W. Earl Sasser and David C. Rikert
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details
- November 1980
- Background Note
Overview of IBM Operating Systems
- August 1980
- Article
An Activity Analysis Approach to Unit Costing with Multiple Interactive Products
By: Robert S. Kaplan and Hiroyuki Itami
- August 1980 (Revised August 1985)
- Case
Teradyne, Inc.--1979: Semiconductor Test Division (A)
In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details
- January 1980 (Revised August 1985)
- Case
Cumberland Metal Industries: Engineered Products Division--1980
Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
- November 1979 (Revised July 1986)
- Case
Boise Cascade: Manufactured Housing Division, Lafayette Region (A)
By: W. Earl Sasser
- November 1979
- Supplement
Note on the Electronic Component Distribution Industry, Supplement
- October 1979 (Revised March 1986)
- Case
PC&D, Inc.
By: Evelyn T. Christiansen and Richard G. Hamermesh
Covers history of PC&D from 1960 to 1975 as it grows from a single business firm to a diversified firm. Emphasizes the use of subsidiaries for product development and fast growth. Other issues include problems of a new CEO in keeping control of fast growing divisions. View Details
- August 1979
- Case