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  • All HBS Web  (6,416)
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  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

Of course, the study only measured purchases within 24 hours—so there may be a longer-range benefit to enhancing brand image through imagery-focused ads. The most surprising result View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 13 Jul 2015
  • Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

honest answerers than the humblebraggers. The takeaway: Don't humblebrag in a job interview. Deconstructing The Humblebrag The next set of studies measured the efficacy of pure... View Details
Keywords: by Carmen Nobel
  • 02 Jul 2001
  • What Do You Think?

Built to Last or Bought to Sell?

destruction" research. As Devdip Ganguli put it: "The sphere of influence of companies goes beyond themselves and their investors: their decisions encompass social and environmental consequences... View Details
Keywords: by James Heskett
  • 05 Nov 2021
  • Op-Ed

How to Tap the Talent Automated HR Platforms Miss

As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details
Keywords: by Joseph B. Fuller
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

measures of environmentalism. The team homed in on California primarily because it was (and is) the state with the largest number of municipal green-building policies. But the... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch.... View Details
Keywords: by Carmen Nobel; Advertising
  • 12 May 2016
  • Research & Ideas

When Mass Shootings Lead to Looser Gun Restrictions

1989 to 2014, using data from LexisNexis, the Mass Shootings in America (MSA) project at Stanford University, and a list of shootings created by USA Today. They focused on state rather than Federal regulations, as state governments are... View Details
Keywords: by Carmen Nobel
  • 02 Mar 2018
  • Op-Ed

Op-Ed: Trump’s Tariffs Could Harm Allies as Much as Opponents

the US withdrew this ill-fated measure in 2003 after the World Trade Organization authorized the largest penalty sanctions ever against a member state, and after the European Union threatened retaliation. Back then, there was ample... View Details
Keywords: by Dante Roscini; Steel; Manufacturing
  • 01 Oct 2001
  • What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

Summing Up Do not read too much into a possible relationship between the development of information technology and the incidence of "upside-down" management. That's the overwhelming message from... View Details
Keywords: by James Heskett
  • 12 Oct 1999
  • Research & Ideas

Value Judgments: Business Ethics Across Borders

part of the inauguration of the HBS Asia-Pacific Research Office. "In order to be effective, they must find ways to deal with differences in how people think about matters such as authority, fairness,... View Details
Keywords: by Judith A. Ross
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

impossible feat, claimed by a growing number of companies, is achieved by calculating the greenhouse-gas emissions of the organization's operations, investing in energy efficiency and other methods to reduce... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 02 Oct 2019
  • What Do You Think?

What Grade Would You Give Walmart CEO Doug McMillon?

on the Purpose of a Corporation, signed by 181 CEOs of major companies, changes the criteria for judging business decisions to include consideration View Details
Keywords: by James Heskett; Retail
  • 30 Apr 2001
  • Research & Ideas

Why Evolutionary Software Development Works

ratings were gathered using a two-round Delphi (in which information from the first round is given to all experts to help them make their final assessment). To assess the resource productivity of each project, the researchers calculated a... View Details
Keywords: by Alan MacCormack; Technology
  • 20 Apr 2020
  • Book

Why COVID-19 Raises the Stakes for Healthy Buildings

increase air flow and quality can have dramatic effects on workers. Click HereJohn Macomber and Joseph Allen at a recent Books@Baker event. But the economic benefits don’t stop there. Macomber expects that a growing public focus on health View Details
Keywords: by Kristen Senz; Real Estate; Health
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

outsourcers, and alliance partners are reflected in business unit strategies. Corporate support: The strategies of the local business support units reflect the priorities of the corporate support unit. Using... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 26 May 2003
  • Research & Ideas

Corporate Transparency Improves For Foreign Firms in U.S. Markets

define corporate transparency as the quantity and quality of information a company provides its various constituents including shareholders and other capital providers, suppliers, customers, employees, etc. In this paper, we View Details
Keywords: by Cynthia Churchwell
  • 03 Jan 2016
  • Research & Ideas

NFL Black Monday: How Much Do Coaches Really Matter?

function and authority to CEOs. Because coaching records, player statistics and team performance are readily accessible, measurement and comparison of organizational performance in the NFL is reliable and... View Details
Keywords: by Boris Groysberg & Abhijit Naik; Sports
  • 01 Feb 2000
  • Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

Measurement & Control Systems for Implementing Strategy, published by Prentice Hall. Q: What's the context for the development of this book? Simons: My colleagues and I in the School's Accounting and... View Details
Keywords: Re: Robert Simons
  • 24 Oct 2024
  • Research & Ideas

Charting the US-China Trade War: What Does 'Made in Vietnam' Mean?

say Ebehi Iyoha and Jaya Wen, assistant professors at Harvard Business School. By one broad measure of products, about 16 percent of US exports from Vietnam—or $15.5... View Details
Keywords: by Ana Elena Azpúrua; Manufacturing; Shipping
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