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Show Results For
- All HBS Web
(7,319)
- People (5)
- News (2,311)
- Research (3,549)
- Events (39)
- Multimedia (224)
- Faculty Publications (2,306)
- 22 Apr 2021
- News
Leader, know thyself
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
- Research Summary
Overview
- 09 Feb 2017
- News
A New Approach to Civics Education
- October 2023
- Case
Kevin O'Leary: Building a Brand in Shark-infested Waters
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
Reinventing State Capitalism
In this book we study the evolution of corporate governance arrangements that governments have adopted for their state-owned enterprises (SOEs) in the last 20 years. We show that the process of privatization and liberalization of the 1990s and early 2000s created... View Details
- 13 Apr 2015
- News
Sizing up climate change
- April 1999 (Revised November 1999)
- Case
Columbia Capital Corporation: Summer 1998
- November 2009 (Revised November 2010)
- Case
SIPEF: Biological Assets at Fair Value under IAS 41
- Research Summary
Self-Regulation by Japanese Trade Associations
- 09 Jul 2024
- Cold Call Podcast
Non-Fungible Tokens (NFTs) and Brand Building
- 16 Sep 2013
- News
Want Marital Bliss? Pool Your Money
W. Earl Sasser
Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
- 03 Oct 2006
- Working Paper Summaries
Cartels and Competition: Neither Markets nor Hierarchies
- April 2011 (Revised September 2011)
- Case
Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
- February 2014
- Case
Diageo: Innovating for Africa
- May 2006 (Revised November 2006)
- Case
DVD War
- 06 Mar 2022
- News