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Show Results For
- All HBS Web
(6,471)
- People (3)
- News (1,338)
- Research (4,150)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,911)
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- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while View Details
Keywords: by Sean Silverthorne
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
impossible competition from the eventual world of smartphones. Fortunately, the team decided to focus Project Beacon on driver security and safety. Unknowingly, they were employing Christensen's now-famous "jobs-to-be-done" theory, which posits that View Details
- 25 Mar 2013
- Research & Ideas
How Chapter 11 Saved the US Economy
is apt to scare off customers and suppliers, or for banks and other financial firms that have large liabilities under derivatives contracts, which, unlike most debts, are not frozen by a bankruptcy filing. Realogy Corp., featured in... View Details
- 31 Jul 2007
- First Look
First Look: July 31, 2007
customer orientation. The study also suggests that the relationship between market orientation and innovation consequences is stronger in highly competitive environments but weaker in technology turbulent ones. Finally, findings suggest... View Details
Keywords: Martha Lagace
- 06 May 2008
- First Look
First Look: May 6, 2008
series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four... View Details
Keywords: Martha Lagace
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would... View Details
Keywords: by Walter Kuemmerle
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
context of a family-owned Vietnamese restaurant, it examines the operational changes associated with transitioning ownership from the founder to his son, including formalizing equity stakes and internal processes, establishing a clear organizational structure and... View Details
Keywords: Sean Silverthorne
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
years, when he "drove exuberantly." Car-sharing companies like Zipcar provide customers with a similar opportunity for exuberance by turning driving back into a treat. Whereas traditional car rental companies choose standard... View Details
Keywords: Re: Michael I. Norton
- 26 Feb 2013
- First Look
First Look: Feb. 26
BabbaCo Bussgang, Jeffrey J., and Gaurav JainHarvard Business School Case 813-107 Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- First Look
First Look: September 1
Download the paper: http://content.nejm.org/cgi/content/full/361/7/649 Cases & Course MaterialsAlacra, Inc. Harvard Business School Case 810-012 In 2009, the CEO of Alacra, a venture-backed information services firm that provides View Details
Keywords: Martha Lagace
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
many U.S. airlines, the debt owed to customers in the form of miles is a value significantly larger than the airlines' market capitalization. This is simply not sustainable. Airlines have already reduced the value of miles by making seats... View Details
Keywords: by Martha Lagace
- 09 Feb 2004
- Research & Ideas
Got a New Strategy? Now Make it Happen
structure, problems began to emerge. The functional departments didn't give the new businesses the attention they needed. The staffs of the regional field organizations were in a funk; they thought their customer perspective was being... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
consider worthy of consideration. These might include such things as providing high-quality goods to customers at the lowest possible price, providing meaningful and well-compensated work for employees, providing a high return to... View Details
Keywords: by Carla Tishler
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped... View Details
Keywords: Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
http://hbr.org/2014/01/can-a-strong-culture-be-too-strong/ar/1 January 2014 MIT Sloan Management Review Strategic Decisions for Multisided Platforms By: Hagiu, Andrei Abstract—Multisided platforms such as eBay and Facebook create value by enabling interactions between... View Details
Keywords: Sean Silverthorne
- 20 Sep 2012
- Research & Ideas
US Competitiveness at Risk
Recession. Q: In the 1980s, Americans were concerned about the competitive challenge from Japan. Are current challenges different? JR: Today, we've got a far more diverse set of global competitors with capabilities that span the full set of reasons that View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
strength. Through a 10-day field experiment involving over 500 high-powered computer programmers, the researchers sought to determine just how employees would respond to working in environments somewhat customized to how they like to... View Details
Keywords: by Michael Blanding
- 07 Dec 2010
- First Look
First Look: Dec. 7
marketing strategy by the marketing department, one focused on the role of customer relations in product development, is considered. The creation of a set of basic principles and operating procedures for GE's marketing unit is discussed.... View Details
Keywords: Sean Silverthorne
- 07 Oct 2008
- First Look
First Look: October 7, 2008
online grocer to address this question. In general, we find that as the delay between order completion and delivery increases, grocery customers spend less, order a higher percentage of "should" items (e.g., vegetables), and... View Details
Keywords: Martha Lagace