Community - Publications - Faculty & Research

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Citation

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01 Jun 2022
What Do You Think?

Is Stakeholder Management Facing New Headwinds?

determining their influence, developing a communication management plan, and influencing stakeholders through engagement.” One difference between shareholder and stakeholder management may be in the identification of those carrying the... View Details

Keywords: by James Heskett

29 Oct 2006
Research & Ideas

The History and Influence of Andy Grove

done and what he has communicated have exercised a profound impact on business schools and business executives. This impact will prove lasting. Q: You note that "Andy Grove's Intel was a pressure cooker." Grove's management... View Details

Keywords: by Sean Silverthorne; Computer

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

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14 Jan 2022
News

Nohria’s Next Move

In a message to the HBS community this week, former Dean Nitin Nohria shared his next chapter. “I am pursuing a new adventure as the Executive Chairman of Thrive Capital, a firm that invests in and builds technology-enabled companies.”... View Details

30 Nov 2016
What Do You Think?

How Do Leaders Manage the Tension Between Pride and Arrogance?

recommended) being attentive to the changes in the external environment communicating with middle managers and leading by example, motivating employees to speak, listening to customers.” Several asked whether the phenomenon in question is... View Details

Keywords: by James Heskett

01 Mar 2008
News

THE 6 MYTHS OF CREATIVITY

basically disengage from the work. Unfortunately, downsizing will remain a fact of life, which means that leaders need to focus on the things that get hit. Communication and collaboration decline significantly. So too does people’s sense... View Details

Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; Management

08 Feb 2017
Blog Post

How I Chose My HBS Recommenders

great GPAs, high GMAT scores, experience at top-notch organizations, and gushing recommendations. I wanted my application to accurately tell the story of who I am, what makes me different, and therefore, what I could bring to an HBS classroom, and the HBS View Details

01 Mar 2018
News

Every Trick in the Book

Carolyn Brody (MBA 1983) photo by HollenderX2 BookHampton has been a mainstay of the Long Island, New York, community of East Hampton for more than 40 years. Carolyn Brody (MBA 1983) fondly remembers the cozy, cluttered bookshop from many... View Details

Keywords: April White

Web

Fundraising - Alumni

engage in fundraising. Class Ambassadors receive special communications and are encouraged to share highlights with their classmates. To get involved or learn more, contact Talia Hirsh . Our Commitment to You We recognize that your time... View Details

10 Jul 2007
What Do You Think?

How Much of Leadership Is About Control, Delegation, or Theater?

course and priorities. As Brady Finney put it, " companies growing value the most are the ones with leaders that have a clear vision, continually communicate that vision, and then get out of the way ." On the other hand, theater... View Details

Keywords: by Jim Heskett

02 Aug 2007
What Do You Think?

How Will Millennials Manage?

that millennials will come to appreciate their predecessors over time, Fred Olande commented, " life is just a circle and we all transit from one level to another ." And there were some worries as well. Mike Flanagan fears that because of the emergence of... View Details

Keywords: by Jim Heskett

Web

Agents of Change: The Founding of the AASU - The Value of Business Education

University, the Atlanta Conferences addressed pressing economic issues that the Black community faced. The fourth annual conference was entitled "The Negro in Business." In 1900, Booker T. Washington founded the National Negro Business... View Details

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MBA Program at Harvard Business School - Business Education For Women At Harvard University | Harvard Business School

want to learn about business and/or management." 23 026, 025, 027, 023 Women began to form supportive networks, and in 1972, students created the Women's Student Association. Focused on women's issues both at Harvard Business School and in business, the organization... View Details

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Charts & Statistics - Leadership

routes added Influence: Medium 10 1910 s 19 Anti-immigration sentiment peaks during WWI Great Migration begins as African-Americans relocate from rural South to northern cities Influence: Medium-High 20 1920 s 19 Population of urban centers overtakes that of rural... View Details

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

could switch to community solar or buy into renewable energy credits. So that's an interesting recommendation I think that we can make to folks and hopefully a good opportunity to partner with utilities one day as well. MT: Yeah, super... View Details

25 Jul 2016
Research & Ideas

Who is to Blame for 'The Great Training Robbery'?

found six managerial barriers that hindered communication from lower levels getting to the top, among them ineffectiveness of the leadership team. “Unvarnished employee and stakeholder feedback is key in uncovering those barriers so that... View Details

Keywords: by Roberta Holland; Education

27 Sep 2021
Blog Post

Working to Change the Food System

involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not only build a sense of View Details

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

firm specializing in improvisational collaboration and communication in high-performance teams. In their case, "Miles Davis: Kind of Blue", they reflect on the beauty of the music as well as the unusual story behind its... View Details

Keywords: by Martha Lagace; Music

Web

Power and Influence for Positive Impact | HBS Online

you use most frequently in various contexts. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global View Details

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