Communications - Publications - Faculty & Research

03 Jan 2013
Working Paper Summaries

The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension

Keywords: by Shawn A. Cole; Agriculture & Agribusiness

29 Jul 2009
Working Paper Summaries

Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

Keywords: by Mark Mortensen & Tsedal Neeley

Research Summary

Health-care Applications

Active postmarketing drug surveillance. There is substantial interest within the U.S. health community and among health policymakers in developing a surveillance system that scans public health databases in order to proactively detect potential drug safety... View Details

Person Page

Positions

dollarDEX (1998-2007)

Retired chief executive, non-executive chairman

One of world's top 30 in online finance (Institutional Investor, March 2003). Wealth management firm in Asia, and has... View Details

Web

Scaling Work - Research Computing Services

higher communication rate, and thus better performance. If set to no, LSF does not bind the job core on the CPU socket to the GPU, but does ensure that the job is pinned to one or more cores (it does not bounce around == less performance)... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

response is predominantly awe at the magnitude of what Tate has been able to pull off” It also created the Magic Tate Ball and a dozen other apps and online games to tie-in with exhibitions, available on iTunes and Android stores for free or a small fee. Several online... View Details

Keywords: by Michael Blanding; Education

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

enough data and information to do so. Plans, and the corresponding KPIs and other metrics that will empower your team to execute them, should be adjusted to address the company’s immediate needs and short-term goals, and communicated... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

01 Jun 2008
News

You Only Thought You Were Republican

communities or condos we live in need not yet be protected by armed guards — but whom are we kidding? When CEOs make 500 times what their employees make, there is an upper class. This isn’t to say all taxation is good. It’s not — and... View Details

Keywords: Andrew Tobias; national debt; Business Schools & Computer & Management Training; Educational Services; Government

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

machine learning tools, says Amano, and employ people who can communicate effectively about data-based approaches. Ultimately, managers who have the foresight to collaborate with data analysts to design data collection efforts and stagger... View Details

Keywords: by Kristen Senz

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

much more flexible schedule than any job I have ever had. I have found a family here within my section and a peer community through clubs like Crimson Parents and the MoMBAs. I am excited for you to meet these inspiring MoMBA women... View Details

01 Jun 2022
News

A Sustainable Solution for Fashion

that provided the impetus for the startup to take off. “Having the space and enabling conditions to work on a business in a community of other founders was the catalyst,” Theuerkauf says. The cofounders also credit their... View Details

Keywords: April White

20 Jan 2023
News

Free Spirits

approximately 40 percent of Americans don’t drink at all. With so many flexi-drinkers crowding the bar these days, the stigma is starting to fade. “Not drinking has become a more visible choice since the pandemic,” says Royle, who previously worked in View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

Web

Online Business in Society Courses | HBS Online

the right thing. Mayank Dubey Manager, Marketing Communications Sustainable Business Strategy The course content is well designed and helps investors get a basic understanding of what sustainable finance is, its challenges, the path... View Details

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

Citation

Educators

Purchase

5 Sep 2013
Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano

This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details

Keywords: Food; Product Marketing; Food and Beverage Industry

Citation

Web

Agents of Change: The Founding of the African-American Student Union

and society at large, gradually became more welcoming to students of color." 1 Agents of Change examines the African American experience at HBS from 1915 to 1990. The exhibition focuses on the establishment and subsequent impact of AASU on the African American View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

entrepreneurs. “It’s never a one stakeholder story.” Taking this longer view, she says, makes it easier to see beyond clusters as self-contained and localized to their more nuanced role as interactive spaces that foster communication and... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

14 Jan 2022
News

Nohria’s Next Move

In a message to the HBS community this week, former Dean Nitin Nohria shared his next chapter. “I am pursuing a new adventure as the Executive Chairman of Thrive Capital, a firm that invests in and builds technology-enabled companies.”... View Details

01 Mar 2008
News

THE 6 MYTHS OF CREATIVITY

basically disengage from the work. Unfortunately, downsizing will remain a fact of life, which means that leaders need to focus on the things that get hit. Communication and collaboration decline significantly. So too does people’s sense... View Details

Keywords: Arts, Sports, Language, Driving, and Other Schools; Educational Services; Management

30 Nov 2016
What Do You Think?

How Do Leaders Manage the Tension Between Pride and Arrogance?

recommended) being attentive to the changes in the external environment communicating with middle managers and leading by example, motivating employees to speak, listening to customers.” Several asked whether the phenomenon in question is... View Details

Keywords: by James Heskett

Publications