Publications

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

Find at Harvard

July 2002 (Revised August 2002)
Case

SIG Beverages (A)

SIG Beverages, a leading supplier of bottling and packaging systems for the beverage industry, has recognized an opportunity in providing services for its product end users. Management's challenge is to develop a service portfolio to address end users' needs, while... View Details

Keywords: Organizational Change and Adaptation; Production; Service Delivery; Manufacturing Industry; Italy

Find at Harvard

June 1990 (Revised February 1991)
Case

In the Shadow of the City

Traces the history of a collaborative effort to create an organization to manage a major international development project in the slums of Addis Ababa, Ethiopia. Focuses on a serious set of disagreements which develops several months into the project between the two... View Details

Keywords: Nonprofit Organizations; Conflict and Resolution; Cross-Cultural and Cross-Border Issues; Ethiopia

29 Nov 2022
News

Is There a Method to Musk’s Madness on Twitter?

March 2002 (Revised October 2002)
Case

The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century

By: Stephen A. Greyser and David Crockett

The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details

Keywords: Nonprofit Organizations; Finance; Product Development; For-Profit Firms; Partners and Partnerships; Arts; Brands and Branding; Innovation and Invention; Fine Arts Industry; Financial Services Industry; Massachusetts

Web

Technology & Innovation - Faculty & Research

which funds are used are subject to frequent debate. This paper examines empirical data from the Danish National Advanced Technology Foundation (DNATF), an agency that funds partnerships between universities and private companies to View Details

23 Apr 2019
Blog Post

Propel Your Career Forward with Some of Our Favorite Books

HBS Career & Professional Development is excited to share with you some of our favorite books from the Harvard community that will help you propel your career forward. Covering topics including authentic leadership, thinking... View Details

July 1997
Case

Treasury Inflation-Protection Securities (TIPS)

Explores the development of a new product offering based on the first issuance of "real" bonds in the United States. Looks at a specific organization's efforts to position itself to profit from this market development. Follows naturally from a case on nominal bonds. View Details

Keywords: Risk Management; Bonds; Inflation and Deflation; United States

2006
Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble

Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details

Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry

Read Now

October 2002 (Revised October 2003)
Case

Aspen Aerogels

By: William A. Sahlman and Taslim Pirmohamed

Describes a newly formed manufacturer of insulation materials. The company has developed and patented a new insulation material that can be used in a wide range of markets. Capital must be raised to finance building a manufacturing facility and fund early market... View Details

Keywords: Buildings and Facilities; Patents; Production; Financing and Loans; Business Startups; Construction Industry; Manufacturing Industry

Article

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Kellie McElhaney, Michael W. Toffel and Natalie Hill

This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States

Find at Harvard

Read Now

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

24 Jun 2022
News

A Masterclass in Sustaining High Performance

06 Mar 2020
News

How Medical Nonprofits Set Winning Strategy

Clubs

Armed Forces Alumni Association

Keywords: Affinity

9 AM – 10 AM EDT, 20 Mar 2019
HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: March 20, 2019 - May 15, 2019 View Details

20 Feb 2009
Working Paper Summaries

When Does Domestic Saving Matter for Economic Growth?

Keywords: by Philippe Aghion, Diego Comin, Peter Howitt & Isabel Tecu

May 2002 (Revised September 2002)
Teaching Note

Creating New Services, Module Overview Note TN

By: Frances X. Frei

Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students.... View Details

Keywords: Service Operations; Product Development; Business Education; Product Positioning

April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (A)

By: Sandra J. Sucher and Stacy McManus

Preliminary results from Phase 1 clinical trials of a newly developed compound, STI571, showed that 31 out of 31 patients with chronic myelogenous leukemia (CML) had their blood counts return to normal. In the world of oncology, this was unheard of. This was the... View Details

Keywords: Decision Making; Health Testing and Trials; Innovation and Invention; Markets; Distribution; Product Development; Production; Problems and Challenges; Research; Research and Development; Complexity; Biotechnology Industry; Pharmaceutical Industry