Publications

September 2023
Technical Note

Note on Difficult Conversations in the Family Enterprise

By: Christina R. Wing

The best time to have a difficult conversation is, ideally, as soon as possible. Engaging in challenging conversations early can produce beneficial results for several reasons, such as resolving issues, improving communication, preserving relationships, and increasing... View Details

Keywords: Conversation; Family Business; Interpersonal Communication; Conflict and Resolution

April 2010 (Revised November 2011)
Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details

Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry

Profile

Joy Chen

break of 2020. “It’s about using near-field communications technology to transmit contact information and social media profiles — think of it as a contact manager plus a business card. The goal is to get... View Details

July–September 2020
Article

Innovation Contest: Effect of Perceived Support for Learning on Participation

By: Olivia Jung, Andrea Blasco and Karim R. Lakhani

Background: Frontline staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the... View Details

Keywords: Contest; Innovation; Employee Engagement; Organizational Learning; Health Care; Health Care Delivery; Innovation and Invention; Organizations; Learning; Employees; Perception; Health Care and Treatment

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Web

Cold Calling - Christensen Center for Teaching & Learning

calling has three key objectives: Establish and reinforce high expectations for student preparation Provide a developmental opportunity for the opening student with respect to content mastery, critical thinking, View Details

29 Jan 2018
Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

family members, emergency response teams, rescue workers, and reporters poured into the vicinity. Meanwhile, the Chilean mining community dispatched experts, drilling machines, View Details

Keywords: by Amy C. Edmondson; Mining

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

in social networks and online communities as a source of support. And 19 percent of all U.S. marriages are now the result of bride and groom... View Details

Keywords: by John Quelch; Advertising; Publishing

09 Feb 2011
Working Paper Summaries

Sustainable Cities: Oxymoron or the Shape of the Future?

Keywords: by Annissa Alusi, Robert G. Eccles, Amy C. Edmondson & Tiona Zuzul

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

influencer with a smaller, but loyal base. About 80 percent of consumers considered a purchase recommendation trustworthy if it came from an influencer with a small audience. “This is likely because smaller influencers form a smaller View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

September 2008 (Revised August 2009)
Case

VMware, Inc., 2008

By: David B. Yoffie, Andrei Hagiu and Michael Slind

Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software... View Details

Keywords: History; Digital Platforms; Competition; Decision Choices and Conditions; Applications and Software; Business Strategy

Forthcoming
Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang

The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details

Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding

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