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  • March 2014
  • Background Note

Setting Price Effectively

By: Nava Ashraf and Kristin Johnson
Price is one of the most powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject... View Details
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Ashraf, Nava, and Kristin Johnson. "Setting Price Effectively." Harvard Business School Background Note 914-037, March 2014. (Request a courtesy copy.)
  • August 2012 (Revised August 2014)
  • Case

Cancer Treatment Centers of America® (A)

By: Regina E. Herzlinger and Natalie Kindred
Cancer Treatment Centers of America (CTCA), a U.S. network of four privately owned oncology focused factory hospitals, was weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who... View Details
Keywords: Cancer; Cancer Treatment; Health Care; Healthcare; Accountability; Outcomes; Outcomes Measurement; Outcomes Reporting; Hub And Spoke Cancer Care; Hub And Spoke; Hub-and-spoke; Focused Factory; Mission and Purpose; Private Ownership; For-Profit Firms; Health Disorders; Medical Specialties; Policy; Business Model; Expansion; Decision Choices and Conditions; Advertising; Health Care and Treatment; Innovation and Invention; Health Industry; United States
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Herzlinger, Regina E., and Natalie Kindred. "Cancer Treatment Centers of America® (A)." Harvard Business School Case 313-012, August 2012. (Revised August 2014.)
  • April 2012
  • Case

Introducing iSnack 2.0: The New Vegemite

By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
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Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
  • June 2011 (Revised September 2011)
  • Case

Exchange-Traded Funds at Vanguard (A)

By: Robert C. Pozen and Steven Vickers
Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs) in early 2000. ETFs, first created in the early 1990s, combined aspects of traditional mutual funds and closed-end funds. The US ETF industry had reached... View Details
Keywords: Investment Funds; Managerial Roles; Growth and Development Strategy; Experience and Expertise; Market Entry and Exit; Network Effects; Profit; Business and Shareholder Relations; Product Launch; Asset Management; Distribution Channels; Ownership; Financial Services Industry; United States
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Pozen, Robert C., and Steven Vickers. "Exchange-Traded Funds at Vanguard (A)." Harvard Business School Case 311-134, June 2011. (Revised September 2011.)
  • January 2011
  • Case

Founder-CEO Succession at Acer

By: Noam T. Wasserman, Michael Shih-ta Chen and Keith Chi-ho Wong
Stan Shih, founder-CEO of Acer, Inc., had proactively chosen and transitioned the "perfect" successor as CEO, but was now faced with major problems. Over the last two years, his heir apparent, Leonard Liu, had made the changes he had been hired to make, including... View Details
Keywords: Business Startups; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Management Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Conflict Management
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Wasserman, Noam T., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Founder-CEO Succession at Acer." Harvard Business School Case 811-062, January 2011.
  • July 2009 (Revised August 2010)
  • Case

Radiant Cosmetics: What's in a Pout?

By: Robert C. Pozen and Mary Ellen Webster Hammond
In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry
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Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout?" Harvard Business School Case 310-003, July 2009. (Revised August 2010.)
  • May 2008 (Revised September 2009)
  • Case

IBM's Dynamic Workplace

By: Rosabeth M. Kanter
IBM already competed for talent by being a best workplace. It was one of the first companies to provide paid vacations, health insurance, sick leave, job sharing, and domestic partner benefits. Its human resources portfolio included a full array of progressive policies... View Details
Keywords: Values and Beliefs; Globalized Firms and Management; Leading Change; Corporate Social Responsibility and Impact; Organizational Culture; Social Enterprise
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Kanter, Rosabeth M. "IBM's Dynamic Workplace." Harvard Business School Case 308-107, May 2008. (Revised September 2009.)
  • January 2008 (Revised February 2010)
  • Case

Chocolates El Rey

By: Rohit Deshpandé, Gustavo Herrero and Regina Garcia-Cuellar
In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin... View Details
Keywords: Family Business; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Segmentation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Venezuela
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Deshpandé, Rohit, Gustavo Herrero, and Regina Garcia-Cuellar. "Chocolates El Rey." Harvard Business School Case 508-052, January 2008. (Revised February 2010.)
  • February 2001 (Revised June 2002)
  • Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details
Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry
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Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
  • December 1992 (Revised June 1993)
  • Case

ACTC Customer Service Department

Focuses on the young general manager of a new cable TV system and on its customer service department. Jeanne LaFrance, the general manager, has an uneasy feeling about the way in which the department is being managed. She sees symptoms of what she suspects are serious... View Details
Keywords: Management; Problems and Challenges; Planning; Customer Focus and Relationships; Performance Evaluation; Telecommunications Industry
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Roberts, Michael J. "ACTC Customer Service Department." Harvard Business School Case 393-056, December 1992. (Revised June 1993.)
  • February 1991 (Revised February 1992)
  • Case

Appex Corp.

By: Nitin Nohria
1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
  • Article

Why Hospitals Don't Learn from Failures: Organizational and Psychological Dynamics That Inhibit System Change

By: A. Tucker and A. Edmondson
The importance of hospitals learning from their failures hardly needs to be stated. Not only are matters of life and death at stake on a daily basis, but also an increasing number of U.S. hospitals are operating in the red. This article reports on in-depth qualitative... View Details
Keywords: Health Care and Treatment; Health Industry
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Tucker, A., and A. Edmondson. "Why Hospitals Don't Learn from Failures: Organizational and Psychological Dynamics That Inhibit System Change." California Management Review 45, no. 2 (Winter 2003). (Winner of Accenture Award For the article published in the California Management Review that has made the most important contribution to improving the practice of management​.)
  • 05 Jul 2018
  • News

How to Manage an Employee Who’s Having a Personal Crisis

  • 14 Dec 2017
  • News

The best thing I read all year — 2017

  • February 2020
  • Supplement

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
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Toffel, Michael W., and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School PowerPoint Supplement 620-110, February 2020.
  • 01 Sep 2023
  • News

Preparing Global Leaders

Illustration by Davide Bonazzi The importance HBS places on fostering a global perspective among its students, program participants, and faculty members is evident when one looks at the numbers: During the past academic year, 52 percent of HBS cases published were... View Details
  • 01 Dec 2023
  • News

3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

talk about the last 100 yards, where it comes down to just a few people and their rifles on each side. In diplomacy, it’s similar in the sense that it’s just two people on either side of a table. The first principle that I bake into my thinking on any emerging... View Details
Keywords: Julia Hanna
  • 14 Mar 2023
  • In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

percent to 5 percent, and banks have equity of $20 for every $100 of assets. In order for the two-year bonds to earn the new market rate of 5 percent, their value will need to fall by about 7.5 percent, so assets of $100 now have a market... View Details
Keywords: by Dina Gerdeman; Financial Services; Banking
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

feel like they are losing every day. I believe this will be a marathon, not a sprint, and I will need help for the next many months to keep theirs and others’ spirits high so we can keep them for when we recover.” “How to motivate a team... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • Teaching Interest

Managing Corporate Entrepreneurship

Professors Vijay Govindarajan and Chris Trimble

To stay on top, corporations must learn to continuously create, grow, and profit from completely new ways of doing business. They must simultaneously pursue both excellence in their existing business and... View Details

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