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20 Feb 2008
First Look

First Look: February 20, 2008

value-creating processes. Diverse analogical training, wherein negotiators compare several different value-creating strategies, was shown to be more effective for learning underlying value-creating principles. This method facilitated... View Details

Keywords: Martha Lagace

Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

of celebrating the diversity of beauty, supplementing functional benefit claims with an important emotional appeal that was inclusive rather than elitist. Inclusiveness is one of six key benefits that good marketing delivers to consumers,... View Details

Keywords: Martha Lagace

29 Apr 2020
Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details

Keywords: by Dina Gerdeman